Marketing

Public Relations

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
Baby Boomers

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
Ready for Anything

8 Ways to Be Certain You Are Selling Solutions Through the Right Channel

No product is so good that people will buy it without ever hearing about it or if they can't find it.
Email Marketing

Email Marketing: There's a Good Chance You're Doing It Wrong

Do consumers keep deleting your emails? Find out why, and learn tricks to prevent it.
Branding

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Entrepreneur Network

Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

In this video, Entrepreneur Network partner and content-marketing expert Salma Jafri explains how to be truly authentic -- not completely annoying -- on social media.
Hiring

4 Ways to Have an Edge When Competing for a Startup Job

Getting a job, any job, is not an easy task, but preparing for the interview isn't a mystery. Master these aspects to get into the next round.
Geolocation

Leveraging Location: Tips for Effective Geotargeting

Email marketers have more options than ever to drive in-store traffic and boost online sales.
Company Reputation

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.
Video Marketing

Leverage the Undeniable Power of Video Marketing on All Platforms

The benefits of adding video to your current social platforms are vastly greater than just doing what you are doing on more platforms.
Email Marketing

7 Email Marketing Best Practices

Keep these in mind to design an email marketing campaign that's easy on the eyes
Amazon

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
Sales

You Can't Succeed at Sales Working in Failure Mode

Customers buy products because of awesome marketing, not because of an awesome salesperson.
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