Marketing

Writing

5 Copywriting Hacks Designed to Give Your Business a Boost

These tips make a case for sounding more casual in your copy.
Video

3 Ways Social Video Marketing Can Propel Your Brand

This recent trend harnesses the power of emotions to deliver a subtle message to viewers.
Marketing

An Introduction to Marketing for New Businesses

Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones.
Advertising

4 Mistakes You're Probably Making With YouTube Advertising

There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
Public Relations

The 8 Personality Types of Publicists

From the lifestyle lady to the eager beaver, publicists personalities run the gamut.
Websites

Improve Your Website's Conversion Rates With These 6 Design Tips

Naturally, the more conversions your website produces, the more revenue your business is going to produce.
Mobile Marketing

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Cross Channel Marketing

Prepping for the Holidays? Know How Consumers are Shopping Now

A new survey gives insights on when consumers use their desktops and phones -- and when they're likely to visit a store in person.
Negotiating

Everything I Needed to Know About Negotiating I Learned Watching My Dad Make a Huge Buck on Some Old Furniture

When my father got five times his ideal price, plus some bagels, for family junk he taught that street smarts trump book smarts.
Content Strategy

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Marketing

4 Harsh Marketing Lessons From 4 Small-Business Owners

We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
Marketing Strategies

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.
The Grind

How to Survive Startup-Event Overload

Five tips to navigate the awesome (but endless) sea of startup events.
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