Marketing

Rebranding

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Marketing

Marketing Advice from 3 Funded Fashion Startups

The lesson these entrepreneurs offer is simple -- know your customers and how you can best serve them.
Mobile Apps

Facebook's Instant Articles, Apple's News App, Google's AMP: Worth It?

Consider the pros and cons of these three new apps and how they impact content marketers.
Public Relations

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
AdBlock

How Ad Blockers Benefit Both Consumers and Advertisers

Content creators must always think of their audience's preferences and tailor strategies to their customers.
Ready for Anything

Stop Pitching to Losers! The 5 Power Disqualifiers.

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
Content Marketing

The Top 5 Content Marketers and What You Can Learn From Them

Want to become a better content marketer? Learn from these 5 influencers.
Employer Branding

Here's What 'Employer Branding' Should Look Like on Company Career Platforms

If your brand looks the same across all your social platforms, you're doing something wrong.
Social Media Marketing

Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips

The younger generation loves social influencers. So, to promote your brand, how many have you lined up?
Trends

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant
Emotions

Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
Content Marketing

Smart Content Marketers Are Succeeding With These 5 Proven Strategies

With smart content marketing strategies in place, you will get more traffic, leads and engagement.
Public Relations

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Influencer Marketing

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Ready for Anything

Aligning Sales and Marketing Needs To Be Your Priority

There is a very big payoff for companies that smooth the handoff of leads to sales.
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