Marketing

How to Hire, Manage and Pay Your New Sales Reps
Marketing Bootcamp

How to Hire, Manage and Pay Your New Sales Reps

When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.
Jason Swenk
Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.
Marketing Bootcamp

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Andrea Huspeni
The 3 Types of Content You Should Stop Publishing Immediately
Marketing Bootcamp

The 3 Types of Content You Should Stop Publishing Immediately

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.
Neil Patel
10 Offline Marketing Strategies That Still Work Today
Marketing Bootcamp

10 Offline Marketing Strategies That Still Work Today

With social media and the internet, sometimes we forget the effectiveness of traditional marketing methods.
Patrick Schock
How to Determine Your SaaS Business' Cost of Acquisition
Marketing Bootcamp

How to Determine Your SaaS Business' Cost of Acquisition

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
Thomas Smale
5 Ways to Take Your Content Marketing from Good to Great
Marketing Bootcamp

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
Eric Siu
Create Brilliant Content by Harnessing the Collective Genius of Your Team
Marketing Bootcamp

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Make creating content a shared experience and getting media coverage a shared achievement.
Craig Corbett
The Dark Side of Content Marketing
Marketing Bootcamp

The Dark Side of Content Marketing

Content is king. A blood-thirsty king. Now feed him.
Mike Le
The 4 Opt-in Forms All Ecommerce Websites Must Have
Marketing Bootcamp

The 4 Opt-in Forms All Ecommerce Websites Must Have

Use email marketing to capture ecommerce website visitors and nurture them down your funnel.
Sujan Patel
Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me
Marketing Bootcamp

Why 'Dancing With the Stars' Should Replace Ryan Lochte -- With Me

Bringing the embattled Olympic swimmer onto the show is a shameless attempt to boost ratings.
Jonathan Long
4 Easy and Effective Email Marketing Tips for Your Small Business
Marketing Bootcamp

4 Easy and Effective Email Marketing Tips for Your Small Business

Try out these simple tips to for a solid email marketing strategy.
3 Insights to Identify a Multi-Billion Market Opportunity
Marketing Bootcamp

3 Insights to Identify a Multi-Billion Market Opportunity

Even if you aren't a member of the Dollar Shave Club, you know what it is.
Nathan Resnick
3 Ways to Slay the Risk of Bringing a New Product to Market
Marketing Bootcamp

3 Ways to Slay the Risk of Bringing a New Product to Market

Making money from your ingenuity requires getting people as excited about the opportunity as you are.
Stephen Key
Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma
Marketing Bootcamp

Pokémon Go Has Exposed Hacker Subculture and a Personal Moral Dilemma

The charm of Pokemon Go is that you wander searching in the real world, except hackers have already figured out how to search without leaving home. Is that cheating?
Peter Gasca
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.