Marketing

Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'
Inspiring Your Team

Before You Delete Your Account, Uber Wants You to Know It's 'Deeply Hurting'

As the company suffers blow after blow to its reputation, users are deleting the app.
Rose Leadem
6 Steps to Creating the Perfect Marketing Video (Infographic)
Marketing Strategies

6 Steps to Creating the Perfect Marketing Video (Infographic)

How any company can make an impactful video, based on science and experience.
Eric Hinson
5 Laws of Advertising and Marketing That Haven't Changed in a Half Century
Advertising

5 Laws of Advertising and Marketing That Haven't Changed in a Half Century

The three-martini wisdom of advertising legend David Ogilvy is as relevant in our age of the internet and social media as it was in his time of three TV networks and daily newspapers.
Daniel Foley
3 Split Tests to Improve Your Direct Mail Results
Marketing Bootcamp

3 Split Tests to Improve Your Direct Mail Results

If you want to increase your response rate, make sure you are ALWAYS testing something new.
Craig Simpson
It's a Cold World for Cold Callers
Sales

It's a Cold World for Cold Callers

Cold calling is never easy but most who try it make it needlessly difficult.
Phil La Duke
5 Reasons Why Nobody Cares About Your Big Idea
Marketing

5 Reasons Why Nobody Cares About Your Big Idea

A great idea poorly sold is called failure.
Dan Blacharski
How to Make Room for Video in Your Content Strategy
Video Marketing

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.
Samuel Edwards
How Much Should Small Businesses Spend on Digital Marketing in 2017?
Digital Marketing

How Much Should Small Businesses Spend on Digital Marketing in 2017?

Today, a marketing budget covers a number of areas including social, search, email and mobile.
Product, Price, Placement, Promotion: Can Your Business Survive Without Them?
Inspiring Your Team

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.
William Bauer
How to Get Your SEO and Content Teams to 'Play Nice' Together
Content Marketing

How to Get Your SEO and Content Teams to 'Play Nice' Together

Want these toddlers to get along? Look for ways in which their two functions intersect.
Aaron Agius
3 Ways to Use Snapchat for Marketing
Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.
Eric Siu
3 Tips on Becoming a Pay-Per-Click Expert
Pay-Per-Click

3 Tips on Becoming a Pay-Per-Click Expert

PPC has been, is and will almost definitely continue to be an integral part of every brand's advertising stack.
Andrew Medal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.