Marketing

Marketing to Millennials

5 Tips on How to Successfully Market to Millennial Moms

These moms consume media and shop in ways remarkably different from that of any other segment. What are you doing to reach them?
Competitive Advantages

Never Again Get Blindsided by a Comparison to Your Competitors

There are ways to prepare for the inevitable questions about your competition.
Public Relations

4 Easy Ways to Get Publicity for Your Business

Leverage these simple PR tactics to generate awareness and buzz.
Website Traffic

6 Easy Ways to Attract More Website Traffic

Optimizing for mobile and customized email marketing are just two of them.
Mistakes

8 Mistakes Small Businesses Make When Building an Online Presence

Having a strong online presence goes beyond building a website and having accounts on all social media platforms.
Marketing

5 Ways to Continuously Expand Your Online Following

Try these five methods for drawing more and more viewers to your business's YouTube videos and growing your business in the process.
Video

Video Marketing for Service Businesses

Learn how you can use video, one of the most effective content marketing strategies, on your website to market your services.
Content Strategy

My Top 3 Favorite Content Promotion Tactics for 2018

There's just so much out there that everything you think you know about content promotion, you need to reevaluate.
Copywriting

Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.

These six tips will help you write professional copy, even if you're a complete novice.
Public Relations

5 Fantastic Examples of CEOs and Marketers Who Averted Potential PR Disasters

Facebook's CEO and COO are now apologizing. Maybe they should have done that sooner.
Online Business

5 Tactics Essential to Building a 6-Figure Online Business

Yes, there are billions of potential customers, but getting the attention of even a few requires a strategy.
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