Marketing

10 Telling Examples of the Power of B2B Influencer Marketing
Influencer Marketing

10 Telling Examples of the Power of B2B Influencer Marketing

B2B influencer marketing is a remarkably cheap and efficient way to power successful marketing campaigns.
Murray Newlands
When Should a Startup Hire a Marketing Manager?
Take It From The Pros

When Should a Startup Hire a Marketing Manager?

Hiring a marketing manager is important for business growth, but you need a few other people in place first.
Alex Berman
The Evolving Role of Social Media in Ecommerce
Ecommerce

The Evolving Role of Social Media in Ecommerce

Private messaging is emerging to reach your market 24/7.
Ellie Martin
How to Write a Great Pitch Email
Email

How to Write a Great Pitch Email

A five-step guide to writing a to-the-point email that will grab your target's attention.
Natalie MacNeil
How Much Should a Quality Logo Really Cost?
Take It From The Pros

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to sales and, even, long-term loyalty.
Andrew Medal
Can Paid Media Ever Earn Your Customer's Trust?
Native Advertising

Can Paid Media Ever Earn Your Customer's Trust?

Understanding the forms of media and what they can and cannot do will help you optimize your ad spend.
Mike Wood
How You Can Become the Kanye West of Your Industry
Take It From The Pros

How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Sujan Patel
Does Your Marketing Team Have These 9 All-Star Qualities?
Managing Teams

Does Your Marketing Team Have These 9 All-Star Qualities?

Does your team have good communication, leadership, goal orientation and, most importantly, passion? If not, you've got work to do.
Jayson DeMers
5 Referral Marketing Strategies for Professional Service Providers
Take It From The Pros

5 Referral Marketing Strategies for Professional Service Providers

Referrals are a great way to increase sales and clients. Here's how to get more of them.
Jonathan Long
Why CEOs Need to Embrace Social Media (and How to Do it)
Take It From The Pros

Why CEOs Need to Embrace Social Media (and How to Do it)

A beginner's guide to connecting with an online audience.
Debby Carreau
Why Won't My Customer Call Me Back?
Customer Relationship

Why Won't My Customer Call Me Back?

The cruel truth is that nobody is going to be in trouble for forgetting about your proposal.
Phil La Duke
Tell Your Startup's Story and Captivate Your Audience. Here's How.
Take It From The Pros

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Anna Johansson
Is Your Brand Name Limiting Your Business Prospects?
Take It From The Pros

Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Jordan French
Failure and Authenticity: Why Millennials Succeed At Marketing
Millennials

Failure and Authenticity: Why Millennials Succeed At Marketing

Millennials seem to have the tightest grasp on which marketing tactics meet these new expectations and are successful with today's consumers, mainly because they are today's consumers.
Oren Boiman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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