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Marketing

Google AdWords

7 Ways to Turbocharge AdWords for Optimal Performance

From the outside, it seems like you just add keywords, write a few text ads and then sit back and collect paychecks. That couldn't be farther from the truth.
Viral Marketing

How Tapping Emotional Hot Buttons Can Make Your Content Go Viral

Here are three ways to bridge unexpected connections and innovative ideas, helping drive viral success.
Airlines

Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters

'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
Writing a Book

5 Truths to Contemplate Before You Start Writing Your Book

Writing a sincere and authoritative book is a powerful branding strategy for entrepreneurs. Schlock, on the other hand, does you no good.
Content Strategy

The Content-Strategy Conundrum: When, What and How to Generate Demand

Are you using general content for a specific purpose? Often, that kind of generic approach doesn't work.
Content Marketing

How the Experts Scale Their Content Strategies

Solid content marketing guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization.
Sales Leads

Why You Have a Lot Fewer Sales Leads to Follow Than You Think

Businesses often drastically underestimate how fast their customer information databases go out of date.
SEO Tips

Good Social Media Boosts SEO Even Though Nobody Understands How

There is lots of debate over the mechanics of how social media boosts SEO but no doubt that it does.
SEO

How Removing Old Website Content Can Improve Your Traffic

Old low-value content may be dragging down your rankings. There's no shame in deleting it.
Mobile Marketing

3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Content Strategy

The Importance of Making Publishing a Team Sport

Involving the team can be an interesting challenge. While there is impending friction to avoid, there's also much to be gained when the entire team contributes to publishing's success.
Generation Z

Gen Zers Are Revolutionizing Our Marketing Landscape. Here's How They Want to Be Reached.

In coming years, consumers aged 12 to 24 will contribute $44 billion to the economy annually.
Writing

How to Find the Right Tone and Style to Resonate With Your Readers

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.
Take It From The Pros

4 Strategies the 'Entrepreneur on Fire' Used to Build a $250K a Month Podcast

John Lee Dumas hosts one of iTunes' top-ranked business podcasts, thanks in no small part to the interviews he's managed to score with big-name entrepreneurs.
Satellite Media

2 Cost-Effective Ways to Reach a Large Target Audience and Save Money

Have you considered on-site video conferences and satellite-media tours?