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Marketing

Selling

How to Launch a Product That Sells

Determining whether the product is a fit for you personally, and then whether it matches your audience's needs will save any entrepreneur time, money and heartache.
Sales

This Vital Tip Will Make Your Voice Mails More Effective

It's all in the opening line, as this study shows.
Franchises

Taco Bell's New Mystery Item: What Could It Be?

As speculation grows ahead of the chain's Super Bowl reveal, here are a few possibilities of what it might be.
Apps

5 Growth-Hacking Strategies to Increase Your App Downloads

With the cost per install consistently growing each year, app publishers must get creative with their marketing efforts.
Linkedin

How LinkedIn Has Helped Kill Cold Calling Once and for All

LinkedIn's messaging feature allows others to get to know you first, on their own terms, which is preferable to pretty much everyone.
Super Bowl Ads

What Super Bowl Ads Can Teach Entrepreneurs About Marketing

The most expensive advertisements in the world are entertaining but forgotten quickly.
Authenticity

Don't Copy Tips and Tricks. Be Valuable and Remarkable.

All presidents of the United States wore ties. So will wearing a tie get you into the White House? I don't think so.
Sales

4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Content Marketing

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
Video Marketing

Video Marketing: How to Stretch Your Dollars

Here are a few tips on how to shoot a quality video with just a smartphone.
Big Data

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Selling

How to Convince Investors You Can Sell

Your success, as a company and as an investment, will depend on your ability to get customers to buy i service.
Travel Businesses

Indirect Data Is the Travel Industry's Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.
Ask the Expert

Have a Burning Business Question? Ask Our Branding Expert: Laura Ries.

Laura Ries is looking to take your questions on branding, positioning, design and marketing.
Team-Building

What Happens When Uber Brings Puppies to Your Office

The staff at Entrepreneur walked away with more than just the warm fuzzies.