Marketing

Social Media

Most Businesses Miss the Mark When Responding to Consumers on Social Media, New Study Says

Being on top of customer complaints and questions online could give your company a big boost.
Marketing

This Yogurt Manufacturer Is Trying to Create Demand for an Ingredient Everyone Else Throws Away

A mission to eliminate food waste is also a complex marketing issue for The White Moustache.
Affiliate Marketing

What Makes An Affiliate Site Profitable?

How portable and evergreen is your particular niche?
Feedback

An Open Letter To 'Open Letter' Writers

An open letter can be a great way to air your grievances -- but make sure you do it right.
Business Name

What's in a Name? Maybe Everything. Maybe Not So Much.

No one wants the moniker 'Drumpf.' Guess which Republican presumptive nominee came this close to having it?
Rebranding

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Pinterest

5 Tips for Creating Great Pins on Pinterest

Pinterest is all about eye candy and stories. What's yours?
Content Marketing

3 Ways for Content Marketers to Encourage Consumer Loyalty

Data proves influencer marketing is the fastest growing type of marketing today.
Entrepreneur Network

Use Video and Social Media to Market Yourself With No Money

Content-marketing expert Salma Jafri shares eight tips to market your business on a zero-dollar budget.
Marketing Strategies

Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk

Here's how the cloud-based business communications company routinely out-markets major competitors for a fraction of the budget.
Entrepreneur Network

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Future Tech

Coming Soon: Marketing Targeted Only at You

Real-time, GPS marketing is no longer science fiction.
Snapchat

7 Unofficial Rules of Snapchat All Marketers Need to Follow

Want to start using Snapchat to market your business or brand? Careful!
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