Marketing

4 Tips to Successful Business Storytelling
Storytelling

4 Tips to Successful Business Storytelling

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.
Google Launches Program to Help Small Businesses Become More Visible
Google

Google Launches Program to Help Small Businesses Become More Visible

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
Kim Lachance Shandrow
Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them
Marketing

Learn the Secrets of How These Big Brands Made Real-Time Marketing Work for Them

Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
Heather Whaling
4 Examples of Bad Email Manners
Email Marketing

4 Examples of Bad Email Manners

Huge, unsolicited attachments and pretending you know someone you don't are among this writer's no-nos.
The 3 Forces That Will Pre-Sell Your Products for You
Marketing Strategies

The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Dan S. Kennedy
4 Techniques for Earning Links to Your Site
Online Marketing

4 Techniques for Earning Links to Your Site

Links are still the key to your site's visibility. Find out how to attract links that attract viewers.
Mitch Meyerson
How Using LinkedIn Recommendations Can Help You Find Your Next Employee
Linkedin

How Using LinkedIn Recommendations Can Help You Find Your Next Employee

Make LinkedIn your next best source for job candidates by reading through the recommendation section.
Ted Prodromou
3 Secrets to Online Video Success
Video Marketing

3 Secrets to Online Video Success

When it comes to online video success, you need to know how to get your video seen by the people who will publicize it further.
James G. Brooks
Basic Yet Critical Mobile Marketing Tips
Mobile Marketing

Basic Yet Critical Mobile Marketing Tips

For the best results, keep these best practices in mind when creating your own mobile strategy.
Brett Relander
It's Not You, It's Your Story: Why Branding Matters
Editor's Note

It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
Amy Cosper
7 Steps to a 'Good-to-Great' Content Marketing Strategy
Content Marketing

7 Steps to a 'Good-to-Great' Content Marketing Strategy

Follow these suggestions to take your marketing strategy to the next level.
How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group
Lead Generation

How to Get 60 Leads in 24 Hours With a Landing Page and a LinkedIn Group

If you want to get some quick qualified leads you do not need fancy ad campaigns and you most certainly do not need to spend a ton of money.
Dmitry Dragilev
5 Signs That It's Time to Outsource Your Marketing
SEO

5 Signs That It's Time to Outsource Your Marketing

Your website's poor SEO performance is just one of these signs.
Tiffany Monhollon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.