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Marketing

Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
Marketing

What You Need To Know About Omni-Channel Marketing

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Email

Email Automation: Why You Need to Automate and How to Use It

From onboarding new subscribers and nurturing leads to creating deeper and ongoing conversations with your long-term loyal audience, email automation is ripe with benefits.
SEO

5 Sources of High-Quality Links for Local SEO

Have you talked to your local butcher lately? Such community businesses are a rich source for backlinks.
Logos

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Google SEO

How to Compete With a Billion-Dollar Business on Google

Even if your competition has hundreds of thousands of dollars allocated to its marketing budget, that doesn't mean it has effective SEO.
Marketing

5 of the Cleverest Marketing Campaigns in Recent Times

Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
Marketing

3 Telltale Signs That Marketing Consultant Is a Waste of Money

The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.
Online Marketplace

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Marketing

Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasi...
Inspiring Your Team

The 5 Ws of Outsourcing Your Company's Content Creation

Content creation can get a bit out of hand, especially if you've made the brave decision to outsource some of the work. Trying to keep quality high, content on time and projects organized feels like a...
Take It From The Pros

5 Tips on Pitching to the Media

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.
Online Marketing

15 One-Sentence Chunks of Online Marketing Advice You Can Use Today

SEO, pay per click, content marketing and more: It's here, it's concise, it's proven.
Exploring New Markets

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.