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Marketing

App Developers

4 Questions to Help You Price Your App in a 'Freemium' World

Streaming music, videos and games is still largely free. How do you get your piece of the pie?
Consumer Psychology

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Take It From The Pros

3 Ways to Make Your Non-Tech Brand Sexy

Actually, you don't have to change the world, you just have to improve it for your customers.
Content Strategy

How to Handle a Crazy Content-Production Calendar

If you're looking to expand your own content production efforts but aren't sure how to find the time in your busy calendar, check out these three tips.
Media Coverage

Don't Underestimate Just How Newsworthy Your Company Is

Good press coverage is free yet infinitely more valuable than any paid advertising.
Marketing

What You Need To Know About Omni-Channel Marketing

Creating a one-to-one experience is the key to any omni-channel marketing approach. These four tips will help you jumpstart your own omni-channel marketing strategy.
Email

Email Automation: Why You Need to Automate and How to Use It

From onboarding new subscribers and nurturing leads to creating deeper and ongoing conversations with your long-term loyal audience, email automation is ripe with benefits.
SEO

5 Sources of High-Quality Links for Local SEO

Have you talked to your local butcher lately? Such community businesses are a rich source for backlinks.
Logos

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'
Google SEO

How to Compete With a Billion-Dollar Business on Google

Even if your competition has hundreds of thousands of dollars allocated to its marketing budget, that doesn't mean it has effective SEO.
Marketing

5 of the Cleverest Marketing Campaigns in Recent Times

Learn from these brands on what you need to do to have your marketing campaign stick with consumers.
Marketing

3 Telltale Signs That Marketing Consultant Is a Waste of Money

The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.
Online Marketplace

4 Challenges That Marketplace Businesses Face, and How to Overcome Them

Ever hear of the 'chicken and egg' problem? Your marketplace business may be facing this challenge already.
Marketing Strategies

3 Questions Behind Effective 'Calls to Action' That Drive Conversions

When is a call to action appropriate? Make sure you know before tossing one into your marketing mix.
Marketing

Why Sharing Can Power the Future of Marketing

As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become increasi...