Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Brett Relander
IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed
Marketing

IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

The café, in London, will seat diners in Ikea beds.
Kate Taylor
Putting Your Business on Instagram? Here's What You Need to Know.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Mitch Meyerson
Customers Will Be Loyal If Delight Is Built Into Your Product or Service
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Sujan Patel
4 Critical Website Elements Most Businesses Are Missing
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
Peter Gasca
Here Are 12 Must-Use Apps for Marketers
Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.
Daniel Newman
9 Things True Thought Leaders Always Do
Take It From The Pros

9 Things True Thought Leaders Always Do

Entrepreneurs possess the character and persona to become great thought leaders. Here's how.
Neil Patel
Video Marketing

Make a Great Online Marketing Video With These 5 Tips

Plenty of companies and PR pros get video wrong. They don't have to.
Derek Newton
The 4 Biggest Inbox Enemies in the Workplace
Email

The 4 Biggest Inbox Enemies in the Workplace

Our relationship with our inbox at the workplace is impacted by inbox enemies, or everyday email habits that increase the time we spend with our inbox and decrease our overall workplace productivity.
Ravin Carr
To Find Your Ideal Client Begin With a Study of Yourself
Market Research

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Stephen Sheinbaum
Should a Startup Ever Splurge on Logo Design?
Take It From The Pros

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Adam Callinan
The 5 Things Moms Want Your Company to Know
Marketing

The 5 Things Moms Want Your Company to Know

For Mother's Day this year, give Mom the brand experiences she craves.
Polly MacIsaac
5 Cases of PR Done Right (Infographic)
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
How Print Marketing Can Help Your Personal Career
Take It From The Pros

How Print Marketing Can Help Your Personal Career

Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.
Katherine Halek
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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