Marketing

Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.
Customer Service

Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.

Marketing insights can help companies improve their bottom line.
Jim Freeze
People Are Freaking Out Over Spotify's New Logo
Spotify

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Nina Zipkin
A Startup's Guide to Micro-influencers
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
The Simple Customer-Service Mistake That Cost $800
Customer Service

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
Carol Roth
Video

The 5 Mistakes Business Owners Make When Planning a Video

If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
Jennifer Jager
3 Fundamentals of Better Customer Experiences
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Toby Bottorf
9 Overlooked Ways to Market Your Business
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Lida Citroën
Simple Grammar Tips for Small Businesses
Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
17 Things That Belong in Your Editorial Planner
Content Marketing

17 Things That Belong in Your Editorial Planner

If you're struggling with content marketing, organizing and keeping track of these fields should help.
Aaron Agius
The Art of Making Customers Happy on Social Media
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its more art than science.
Kevan Lee
4 Easy Steps to Get You on TEDx Talks
Public Speaking

4 Easy Steps to Get You on TEDx Talks

Lights! Camera! Action! Here's how to get there.
Jonathan Li
Further Engage Customers By Creatively Distributing Your Brand
Take It From The Pros

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Jim Joseph
What You Need to Know About Google's Recent 'Phantom' Update
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Thomas Smale
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Jana Barrett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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