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Marketing

Sales

Would You Try This Man's Wacky Sales Pitches? (You Should -- They Worked!)

Doug Baldasare would try just about anything to close a sale. Here's how he got customers' attention.
Marketing Strategies

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.
Marketing

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Online Marketing

5 Marketing and Branding Tips to Scale Your Online Business

The first one is to make it 'ridiculously easy' for customers to buy your product or service.
Franchises

With Chipotle Suffering, White Castle Launches 'Castle Clean' Website

The fast-food franchise released a new website detailing health inspection results for its nearly 400 restaurants.
Self-Publishing

3 Ways to Sell More Copies of Your Non-Fiction Books

Did you know that giving more books away can actually help you increase sales in the long run? Read on.
Success Stories

Your First 5 Signs of Success

You know that tiny bell that rings in your brain when for the first time someone says, 'Oh! You're that business that. . .'?
Email Marketing

4 Ways to Dramatically Increase Email Subscriptions

A well-maintained email marketing program rises above the noise and provides a return on investment unmatched by other digital-marketing efforts.
Content Marketing

Destination Is the Difference Between Content and Content Marketing

In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
Blogging

Is Good Taste Tanking Your Content-Development Strategy?

By working with a writer, gaining companywide buy-in and tossing taste aside, you can be confident your blog will propel your business forward.
Marketing

How Your Business Can Copy the Marketing Strategies of the Fortune 500

OK, you're not Apple, Coca-Cola or Starbucks. But you can still do what they do.
Content Marketing

6 Predictions for Content Marketing in 2016

From Google+ not surviving to Facebook playing a bigger role in the elections, here are some predictions for next year.
Analytics

When It Comes to Analytics, Ignorance Is Not Bliss

Here are three ways you can use analytics data to improve your business.
Thought Leadership

Use Your Marketing Data to Fuel Your Ascent to Thought Leadership

Establish your industry expertise by distilling into writing your understanding of the data you're routinely collecting anyway and sharing it publicly.
Digital Marketing

Streamline Your Startup Growth Process With These 22 Tools

To grow fast, use these tools before your competitors find out about them.