Marketing

Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Online Marketing

5 Online Marketing Basics Every Entrepreneur Needs to Know

Nobody knows everything about doing business on the Internet but it is pretty clear by now what the essentials are.
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Marketing

8 Marketing Strategies to Help Boost Your Small Business During the Summer Months

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'
Content Marketing

Go Big or Go Home With These 10 Epic Content Ideas

It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
Customer Retention

Never Stop Wooing Your Customers and They Will Never Leave You

The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
Online Marketing

3 Effective Strategies for Growing Your Subscriber List Faster

Don't bother trying to determine which tools work best for getting more people interested in your online brand. Use all of them.
Email

Craft a Great Email Sales Pitch by Following This 5-Step Process

However, emails are also easy to ignore. While there isn't much of the human element in sending emails, there is just as little in receiving them, which means it's easier for people to hit their favor...
Take It From The Pros

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.
Marketing

4 Off-the-Wall Marketing Techniques From America's Most Entrepreneurial Football Coach

Blake Anderson of the Arkansas State Red Wolves knows how to drive conversation and get attention. You should follow his lead.
Direct Mail

4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape

Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Blogging

4 Simple Reasons Your Blog Still Isn't Getting Traffic

Without a sturdy understanding of the blog basics, a business's content marketing may get derailed.
Public Relations

3 SEO Tips to Help Your PR Content Rank Highly With Google's Latest Update

Google's latest rollout continues the company's commitment to rewarding high-quality, user-focused content with higher rankings.
Online Marketing

A Beginner's Guide to Turning GIFs Into an Awesome Marketing Tool

As more digital platforms adopt their use, these moving pictures are becoming one of the most effective ways to communicate and engage with your customers.
Instagram

Instagram Is Too Large for Your Business to Ignore

As Instagram surpasses Twitter in size and engagement, smart businesses are turning to the social network for marketing.
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