Marketing

Email

5 Rude Emails You Send Every Day

Even the most likable and well-mannered among us can still look like jerks in an email. Writing an email that comes across just like you do in person is a fine art.
YouTube

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.
Link Building

4 Ways to Successfully Link Build to Increase Website Traffic

The way SEOs look at link building has changed dramatically in the last few years to focus on both search visibility and target audience.
Take It From The Pros

The Secret Ingredients to a Successful Branding Strategy

Communication with your consumers is crucial. Here are five ways to bolster it.
Websites

The Top 4 Basic SEO Principles That Increase Your Website Traffic

If you want to land a higher spot on the search results page, you need these elements.
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audien...
Local Marketing

How Entrepreneurs Can Leverage Local News

We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Periscope

4 Simple Ways to Use Periscope for Your Business

Whether you're a seasoned business professional or a new on the scene, you can add to your credibility and brand using Periscope as a storytelling tool.
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Online Marketing

5 Online Marketing Basics Every Entrepreneur Needs to Know

Nobody knows everything about doing business on the Internet but it is pretty clear by now what the essentials are.
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Marketing

8 Marketing Strategies to Help Boost Your Small Business During the Summer Months

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'
Content Marketing

Go Big or Go Home With These 10 Epic Content Ideas

It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
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