Marketing

Is Your Content Confusing Your Customers?
Content Marketing

Is Your Content Confusing Your Customers?

If your content aims too high or too low for your reader, then you are missing the mark.
Blue Bottle Coffee Raises $70 Million
Funding

Blue Bottle Coffee Raises $70 Million

One of Silicon Valley's darling coffee companies will open more retail locations with its new round of funding.
Kia Kokalitcheva
WATCH: The 5 Most Popular YouTube Ads of the Past Decade
Video Advertising

WATCH: The 5 Most Popular YouTube Ads of the Past Decade

Winners run the gamut from the gut-wrenching to the inane.
Geoff Weiss
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
Customer Retention

Yes, Believe It: Taylor Swift Is a Customer Retention Expert

The pop star proves she knows her customers and fans.
Jerry Jao
5 Secrets for Creating an Award-Winning Website
Web Design

5 Secrets for Creating an Award-Winning Website

What will you do to make your business' website stand out among the crowd?
Firas Kittaneh
How to Distribute Your Marketing Budget Between SEO and PPC
PPC

How to Distribute Your Marketing Budget Between SEO and PPC

Depending on your industry and the age of your company will help determine how much to spend on organic reach vs. paid search.
Anand Srinivasan
4 Critical Things Every Business Must Know About Mobile Marketing
Online Marketing

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
Want Digital Marketing to Work For You? Integrate Some Analog Thinking.
Online Marketing

Want Digital Marketing to Work For You? Integrate Some Analog Thinking.

Remember direct mail? It's baacck! And it's a great complement to your online efforts.
Renee Yeager
Decoding Big Data for Business Growth (Infographic)
Big Data

Decoding Big Data for Business Growth (Infographic)

If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
Eric Siu
With the Right Incentives Loyal Customers Will Become Brand Advocates
Brand Advocates

With the Right Incentives Loyal Customers Will Become Brand Advocates

There is no better marketing strategy today than encouraging your best customers to recommend your brand to their friends.
Brett Relander
6 Secrets Nobody Tells You About Personal Branding
Take It From The Pros

6 Secrets Nobody Tells You About Personal Branding

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Anna Johansson
Branding Your Business for the Next Generation
Take It From The Pros

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
Jana Barrett
13 Ways to Show Customers You Love Them
User Experience

13 Ways to Show Customers You Love Them

A bigger marketing budget is great but it doesn't cost much to let customers know you appreciate them.
Firas Kittaneh
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Brian Honigman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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