Marketing

Social Media

You Need Major Exposure But You Don't Need Major Media to Get It

Using social media platforms you can post content to multiple sites and get fast exposure.
Conferences

7 Conferences That Will Level Up Your A-Game

These events do more than just motivate and inspire.
Branding

The Foolproof Formula for New Brand Launching

With a little planning, launching a new brand doesn't need to be quite so stressful. Here are nine strategies to get you started.
Social Media

6 Tools to Develop an Outstanding Social Media Marketing Strategy

Social media dominates everything. Use it to your advantage and you'll stand out among the crowd.
Branding

Maximizing Live Experiences to Build Brands

What are you doing with brand events to get audience members to pull out their smartphones and share?
Marketing

5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Even incremental changes in your PPC campaigns can yield big benefits and improvements in conversion rates.
Marketing

Check Out Ikea's Dreamy, Emotional and Beautiful Ad

The furniture store infamous for putting a strain on couples presents a heartfelt look at life.
Content Marketing

7 Ways to Improve Your Content Marketing Strategy

Clarifying your goals and tweaking your procedures can yield amazing results.
Thought Leaders

The Right and Wrong Way to Write Useful Thought Leadership Content

People don't want to read about how great you are, they want to read about how they can become great.
Lyft

Lyft's First National TV Ad Makes a Statement About Ridesharing. It Also Reminds Us TV Still Matters.

The commercial makes commuting look like Dante's 10th circle of Hell, replete with a wandering giraffe and zebra.
Entrepreneur Network

Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

Bolanile Maté of Be Better Paris explains how big businesses like Guinness have been able to grow without losing honest core values.
Market Research

The Only True Way to Become a Marketing Genius

Whatever the strategy, whatever the product, whatever the decision, test it and let the the results guide you to success.
Marketing

Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
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