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Marketing

Marketing

5 Ways to Turn a TV Appearance Into Evergreen PR for Your Brand

Handled correctly, getting on TV is a marketing gift that keeps on giving.
Personal Branding

People Want to Know and Like You. Invest in Your Personal Branding Now.

When potential customers come along, be sure to greet them online in a way that leaves them no alternative but to get behind you and follow along.
Facebook Marketing

14 Power Facebook Tips to Build Your Brand and Business

It's time to start using your personal Facebook to build your brand, business and awareness.
Sales

How to Handle Online vs. In-Person Leads

The follow-up separates the ordinary salespeople from the pro status.
Marketing Strategies

How to Leverage Industry Awards in Your Marketing Strategy

Here are some tips for finding and applying to industry awards to help boost your overall marketing and PR strategy.
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Marketing Mistakes

7 Marketing Mistakes That Could Sink Your Business

Businesses live and die by their marketing strategies. Be sure to have the right plan in place.
Reputation Management

Learning From Volkswagen: 6 Tips for Surviving a Scandal

Handled correctly, a scandal represents an opportunity to win trust, show goodwill and reassure consumers.
Email Marketing

6 Reasons Your Email Marketing Efforts Are Not Effective

Despite the effort you put into creating emails and updating your mailing lists, if you aren't getting clicks, you're wasting your time.
Content Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Web Content

7 Copywriting Tricks Based on Psychology

Here are a few hacks to help increase conversions.
Call to Action

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
Retail Businesses

How the Recession Affected Entrepreneur Financing In the Best Way Possible

The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.