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Marketing

Call to Action

6 Easy Ways to Incorporate Emotional Appeals Into Your Website's Call to Actions

While you can brand your calls to action and place them in a central location, you must figure out how to make it irresistible.
Testimonials

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Marketing

Want to Learn More About Marketing? Check Out These 43 Websites.

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there's a wealth of marketing knowledge being shared online every day.
Retail Businesses

How the Recession Affected Entrepreneur Financing In the Best Way Possible

The recession is why flash sale sites are old news, online-only stores are opening brick-and-mortars and why luxury brands now forgo exclusivity.
Website Optimization

4 Ways to Freshen Your Outdated Website

You're halfway there If your pages load swiftly and can be read on a smartphone but you're nowhere if they don't and can't.
Social Media

Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It

Does social media for business still make sense in 2016? These campaigns illustrate that the answer is yes.
Marketing Strategies

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Marketing

Why Split Testing Is the Best Way to Prevent Wasting Marketing Money

Don't spend your marketing budget on the wrong ads. If you use social media platforms to split test your ads, you'll quickly find out which are more effective.
Content Marketing

3 Tips for Converting Sales Online

The Internet means it's time to redefine the traditional sales funnel.
Marketing

The Quick SEO Guide You Need for Your Website

Find out how to get your website noticed on search engines.
Luxury Cars

How to Get Paid Millions to Drive Your Dream 'Supercar'

These ten auto-entrepreneurs love fast cars, and they've turned that love into cold, hard cash.
Influencers

How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post

Once you understand the formula for blogging success, it's just a matter of putting in the work. The tactic above typically produces excellent results.
Storytelling

How the Significant Objects Social Experiment Proved the Economic Value of Storytelling

Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
Branding

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Marketing

How to Own Up and Cut Down Your Marketing Spend

Use this six-step process to make sure you have more gut than glut in your marketing budget.