Marketing

Inspiring Your Team

7 Content Marketing Roles You Should Fill to Build a Greater Presence

Each type of team member requires a specific set of skills. If you want to make the biggest impact with your campaigns, find specialists that match these positions.
Influencers

5 Ways to Grow Your Startup by Focusing on Mindshare

Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
Project Grow

13 Clever and Inspiring Quotes About Writing

The wisdom of these well-known, creative people can help writers who need some inspiration.
Photography

7 Sources of Free High Quality Stock Images

Finding an image without paying used to be quite the chore, but times have changed.
Customer Service

How to Be a Good Customer

Always remember that when you reach out to customer support, there's a human being on the other end.
Business Plans

3 Ways Untested Business Plans Are Worse Than a Waste of Time

Test your promising idea first. Write the plan after the market determines it will work.
Ask the Expert

Here Is How to Boost Your Social-Media Following

It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social-media presence and following.
Take It From The Pros

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Conferences

Your Tech Conference Can't Succeed Unless You Get Production Right

Nobody will notice that the keynote speaker is brilliant if the slides are upside down.
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Events

Hire Professional Moderators So Your Event Panels Don't Suck

While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.
Luxury Retail

Tap Into the Growing Luxury Market By Understanding the Buyers

People who can easily afford full price look just as hard for a deal as those who can't.
Lead Generation

3 Ways to Tweak What You're Doing Anyway to Generate More Leads

The secret to content marketing genius is just being smarter with what you have to work with.
Marketing

5 Attributes the Modern Marketer Must Possess

Gone are the days of calling a marketing campaign successful, because it looked good and sales rose that quarter.
Social Media

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?
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