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Marketing

Content Strategy

Is Your Content Worth the Download?

Here are the three qualities your 'gated' content should share, in exchange for your readers' valuable, personal information.
Marketing Strategies

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Celebrity Endorsement

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Marketing Strategies

Top 10 Customer-Centric Marketing Trends for 2016

Start your new year with these trends to stay customer-focused and ahead of the competition.
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Advertising

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
live streaming

What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.

Here are four fast ways to truly understand your audience using this great video tool.
Public Relations

5 Inexpensive Ways to Do PR for Your Company

Here are a few ways to get your name out there without spending a lot of money.
Content Marketing

5 Ways to Capture Audience Attention and Drive Content Performance

Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Marketing

5 Pro Tips for Turning Social Media Leads Into Sales

One direct response expert shares his experience and knowledge to help you increase your sales.
Marketing Strategies

3 Tips to Follow Before Spending Personal Funds on Marketing

In the short term, you may need to prime the pump. The point is to reach a critical mass.
Pay-Per-Click

5 Google Pay-Per-Click Tricks To Save Your Business Money

If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Advertising

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice

Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.