Marketing

Design

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
Public Relations

4 PR Strategies You Should Be Using Right Now

While 2015 may not exactly resemble the world of flying cars, there is no argument that wide advances in technology have dramatically shifted how businesses communicate.
Presidential Elections

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Candidates from both parties believe the road to the oval office is paved with new technologies.
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Data Analysis

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
Blogging

5 Steps to Take to Start Your Small Business Blog Today

The first step: Get to know WordPress, up close and personal.
Amazon

Amazon's 'Prime Day' Is Looking Like a Win for WalMart

Amazon's promise of a discount bonanza disappointed Prime members and served to showcase WalMart's discounting dominance.
SEO

Why Modern SEO Requires Almost No Technical Expertise

There are five keys to scoring that ever-coveted spot at the top of Google search results.
Video Tips

3 Ways to Make Captivating Videos

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
Customer Experience

3 Strategies to Turn Your Business Into a Destination

Lessons from a small island in Canada you probably never heard that hosts a huge country music event starring big acts.
Public Relations

6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.
Boosting Sales

Technology That Lets Sales Pros Peer Into What Prospects Want

Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Blogging

8 Ways That Blogging Will Kickstart Your Startup

In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
Ask the Expert

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
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