Marketing

The 4 Digital Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
10 Questions to Ask When Designing Your Company's Logo
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
The 10 Things You Must Do When Distributing Your Press Release
Press Coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
5 Steps for Increasing Conversions on Your Website
Online Marketing

5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Mitch Meyerson
Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized
Sales Strategies

Overcome Sales Objections By Discovering the Need the Buyer Hasn't Realized

When buyers balk, it's time to stop selling and start listening for the problem they don't know they have.
Frank Visgatis
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Finding Customers

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Craig Simpson
4 Tips for Hiring a Great Video Production Company
Video Tips

4 Tips for Hiring a Great Video Production Company

With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.
Jennifer Jager
The Elements of a Good Headline (Infographic)
Online Writing

The Elements of a Good Headline (Infographic)

From email to social media to SEO and beyond, great headlines are essential for business.
Kevin Allen
5 Ways to Maximize Your Mobile Marketing Strategy
Mobile Marketing

5 Ways to Maximize Your Mobile Marketing Strategy

Consumers rely on tablets and mobile phones for shopping, creating opportunities to engage them when they are likeliest to buy.
Brett Relander
Why Audio Content Works for Engaging Audiences
Content Marketing

Why Audio Content Works for Engaging Audiences

Everyone uses all their senses in decision making and each one can be taken advantage of to increase your sales., including hearing.
Ohad Rozen
4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
Why You Need a Newsletter and How You Can Grow Your List (Infographic)
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.