Marketing

4 Ideas for Repurposing Your Brand's Content
Content Marketing

4 Ideas for Repurposing Your Brand's Content

Make the time you spend creating stories, presentations and videos worth it by finding new ways to share with online audiences.
Catriona Pollard
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
Digital Marketing

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn
Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.
Online Marketing

Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.

The web is full of free services you should make it your business to know about.
Kim Garst
People Don't Want Something Truly New, They Want the Familiar Done Differently.
Take It From The Pros

People Don't Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Nir Eyal
How to Mobilize Your Employees' Connections
Networking

How to Mobilize Your Employees' Connections

Turn the world into your Rolodex, the way Google, Deloitte and LinkedIn do.
Falon Fatemi
Set Your Prices So It's a Win, Win, Win
Take It From The Pros

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Marketing Has a Marketing Problem
Marketing

Marketing Has a Marketing Problem

Five things marketers and execs need to know to win the battle for customer attention.
Michael Brenner
This Method of Follow Up Will Definitely Make an Impression
Marketing

This Method of Follow Up Will Definitely Make an Impression

Follow these three steps to stand out among a series of canned emails, scripted phone calls and customer-relationship management reports.
Jeff Shore
4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget
Marketing

4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget

A startup's co-founders were able to recruit thousands of users with these tactics.
Eric Siu
It's Nice Somebody Installed Your App But Is Anybody Using It?
Mobile Apps

It's Nice Somebody Installed Your App But Is Anybody Using It?

Marketers need a plan for engaging customers who install apps and forget about them.
Brett Relander
Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.
Customer Service

Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.

Marketing insights can help companies improve their bottom line.
Jim Freeze
People Are Freaking Out Over Spotify's New Logo
Spotify

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Nina Zipkin
A Startup's Guide to Micro-influencers
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
The Simple Customer-Service Mistake That Cost $800
Customer Service

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
Carol Roth
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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