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Marketing

Advertising

With Orgying Models and Public Breastfeeding, Are Equinox's Latest Ads a Desperate Ploy or Pure Genius?

The campaign, shot by fashion photographer Steven Klein, features the tagline, 'Commit to something.'
live streaming

What Do Your Customers Really Want? Use Live Streaming to Find Out Faster Than Ever Before.

Here are four fast ways to truly understand your audience using this great video tool.
Public Relations

5 Inexpensive Ways to Do PR for Your Company

Here are a few ways to get your name out there without spending a lot of money.
Content Marketing

5 Ways to Capture Audience Attention and Drive Content Performance

Legitimizing your reputation and really getting to know potential customers are only a couple of ways to make sure your content is effective.
Marketing

5 Pro Tips for Turning Social Media Leads Into Sales

One direct response expert shares his experience and knowledge to help you increase your sales.
Marketing Strategies

3 Tips to Follow Before Spending Personal Funds on Marketing

In the short term, you may need to prime the pump. The point is to reach a critical mass.
Pay-Per-Click

5 Google Pay-Per-Click Tricks To Save Your Business Money

If you eliminate low-quality keywords, serve your ads at optimal times, analyze your quality score and test your ad copy, you should generate new business at a lower price point.
Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.
Advertising

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice

Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.
Digital Marketing

3 Marketing Lessons I Learned From My Digitally Native Kids

When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally.
Marketing

This Startup Aims to Save Brands From Marketing Disasters

Springleap, which won a recent Techstars pitch night, aims to provides companies with actionable advice from its paid network of marketing and advertising professionals. As it struggles to gain tracti...
User Experience

If You Don't Know 'UX' You're Overdue to Learn About It

Brick-and-mortar businesses all have a distinct feel built around the customer experience. User experience is the same idea but for your website.
Email Marketing

5 Steps to Building a Pop-Up Email Strategy That Won't Annoy Readers

To build a large email list, you must create a strong call to action on your website.
Online Marketing

4 Trends That Will Shape Marketing in 2016

Marketers are likely to get better at using the piles of customer data available and new tools will help them adjust to how customers interact with brands online.