Marketing

Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Ready for Anything

Stop Paying Attention to Likes and Shares and Track This Instead

The problem with vanity metrics is they don't actually lead you to more sales.
Marketing

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Conferences

3 Tips for Hosting a Marketing Industry Event That Doesn't Suck

One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Website Design

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

Here are some best practices for exit intent pop-ups based on our experiments and extensive research.
Project Grow

How You and Your Business Can Combat the Goldilocks Syndrome

Trying to be all things to all people is not your smartest move. Here's what you should do instead.
Artificial Intelligence

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

Artificial intelligence will empower marketers, not replace them.
Marketing Strategies

The Biggest Mistake People Make About CMOs

Anna Fieler of Popsugar explains what it's like to be a chief marketing officer.
Email Marketing

How to Boost Deliverability and Win at Email Marketing

Your email list can and should be the most reliable and cost-effective user acquisition tool. Take advantage of these tips to make sure that is true for your business.
Lifestyle

Sales Lessons From My Solopreneur Dad Upon His Retirement

He focused on relationships and was happy for four decades.
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