Marketing

Intelligent Search Drives More Customers to Your Business Than Your Website
Search Engine Marketing

Intelligent Search Drives More Customers to Your Business Than Your Website

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.
Marc Ferrentino
Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.
Marketing

Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.

The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.
Entrepreneur Staff
4 Ways to Boost Your Social Media Creativity Game
Social Media Marketing

4 Ways to Boost Your Social Media Creativity Game

You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics.
Daniel Wesley
How to Use Content and Social to Promote Your Small Business
Social Media Marketing

How to Use Content and Social to Promote Your Small Business

Small businesses have personality, and that's why customers love to buy from them and shop locally. So, play up your business's personality, using social media.
Pratik Dholakiya
How Changing Its Packaging Helped This Company Find Sweet Success
Take It From The Pros

How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Jason Feifer
8 Master Tips on How to Get Paid for Public Speaking
Take It From The Pros

8 Master Tips on How to Get Paid for Public Speaking

Some of the best in the business share their trade secrets.
Carol Roth
3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick
Inspiring Your Team

3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick

Why it's so much more than updating a logo and design elements.
Sanjay Castelino
How to Spy on Your Competitors to Outrank Them on Google
SEO

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google
Jason Parks
A Guide to Working With Instagram Influencers: What to Look For
Instagram Marketing

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk.
Nathan Chan
5 Strategies for Creating Epic Content Marketing on a Tight Budget
Content Marketing

5 Strategies for Creating Epic Content Marketing on a Tight Budget

Even when you know what you're doing, content marketing can be a daunting task. Still, it can and does pay off.
Alex Jasin
How Your Business Can Benefit From Micro-Influencer Marketing
Micro-influencers

How Your Business Can Benefit From Micro-Influencer Marketing

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact.
Simon Moss
No Time for Marketing? You Only Need 15 Minutes a Day.
Marketing

No Time for Marketing? You Only Need 15 Minutes a Day.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.
Brian Honigman
5 Lessons From the Great Pepsi Shakeup
Take It From The Pros

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
George Chilton
KFC Just Published a Ridiculously Raunchy and Bizarre Romance Novella Starring a Casanova Colonel Sanders. Here Are the Steamiest Parts.
KFC

KFC Just Published a Ridiculously Raunchy and Bizarre Romance Novella Starring a Casanova Colonel Sanders. Here Are the Steamiest Parts.

To celebrate Mother's Day, the chicken chain's bestselling day of the year, KFC published 'Tender Wings of Desire.'
Kate Taylor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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