Marketing

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Jayson DeMers
10 Steps to Build Your Stature as an Influencer
Influencers

10 Steps to Build Your Stature as an Influencer

Online influence must be carefully cultivated with hard work and sound strategy.
Deep Patel
Why 'Make America Great Again' Beat 'Stronger Together'
Marketing

Why 'Make America Great Again' Beat 'Stronger Together'

In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.
Ray Hennessey
5 Steps to Creating a Loyalty Building Strategy for Your Business
Community building

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty
6 Common Mistakes of DIY Public Relations
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Derek Newton
11 Ways to Write Powerful Ad Headlines
Marketing Bootcamp

11 Ways to Write Powerful Ad Headlines

Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
Craig Simpson
6 Common Problems for Marketing Agencies and How to Fix Them
Marketing

6 Common Problems for Marketing Agencies and How to Fix Them

Thanks to huge developments like mobile technology, social media and Big Data, marketing is an entirely different environment.
Patrick Schock
7 Email Etiquette Strategies That Will Win You Clients for Life
Email

7 Email Etiquette Strategies That Will Win You Clients for Life

Don't just fire off emails. Take time to craft each one.
Dan Scalco
5 Lessons You Can Learn From the Viral Success of Dollar Beard Club
Marketing

5 Lessons You Can Learn From the Viral Success of Dollar Beard Club

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.
Andrew Medal
3 Ways for Startups to Master the Art of Emailing
Content Marketing

3 Ways for Startups to Master the Art of Emailing

Sometimes it's okay, actually more than okay, that your copy writing doesn't sound like it's from a cheesy sales robot.
Phong Ly
The Importance of Listening Is the Lesson to Be Learned From This Election
Marketing

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
Jim Joseph
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Presidential Elections

How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.
Jayson DeMers
Does Your Small Business Really Need a Marketing Plan?
Marketing

Does Your Small Business Really Need a Marketing Plan?

There's no use in denying it -- marketing is a critical component of a small business' success.
4 Ways You're Undermining Your SEO Efforts
SEO

4 Ways You're Undermining Your SEO Efforts

Watch out for areas in your marketing efforts that could turn your marketing strategy ineffective.
Ayodeji Onibalusi
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.