Marketing

9 Ways to Increase Landing-Page Conversions
Increasing Conversions

9 Ways to Increase Landing-Page Conversions

Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target.
Mike Taylor
We're All in the Service Business
Customer Service

We're All in the Service Business

Your product is not your business, taking care of your customers is your business.
William Bauer
Online Marketing Agencies: Love 'Em or Leave 'Em?
Marketing

Online Marketing Agencies: Love 'Em or Leave 'Em?

Look at the signs and see whether or not it's time to find a new marketing firm to handle your company needs.
Jacob Baadsgaard
4 Reasons Your Company Should Use Native Advertising
Make More Happen

4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
Want to Make 6 Figures From Your Amazon FBA Business? Here's How.
amazon fba

Want to Make 6 Figures From Your Amazon FBA Business? Here's How.

You'll need a lot of financial resources, plenty of products to sell -- and a website.
Thomas Smale
5 Ways New Companies Are Capturing the Growing Senior Market
Baby Boomers

5 Ways New Companies Are Capturing the Growing Senior Market

The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Dan Blacharski
The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Dan Blacharski
5 Ways to Turn a Crazy Idea Into an Awesome Reality
Make More Happen

5 Ways to Turn a Crazy Idea Into an Awesome Reality

Insects as food source is brilliant nutritionally and environmentally, but to make a business of it you have to get past the revulsion factor.
Sean Kelly
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Mistakes

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
3 Common Misconceptions About Marketing Your Business
Marketing

3 Common Misconceptions About Marketing Your Business

You can easily start your own mobile app company, but how can you go about gathering and retaining leads?
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson
3 Ways B2B Sales Will Change in the Next 20 Years
Entrepreneur Network

3 Ways B2B Sales Will Change in the Next 20 Years

Learn what this entrepreneur predicts for the year 2036.
Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals
SMS Marketing

Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals

Offer your best promotions and get to the point, already -- or customers will unsubscribe just as quickly as they opted in to receive your instant messages.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.