Marketing

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon
Marketing Bootcamp

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon

The game is a massive success despite having been launched in only five countries -- the United States, Australia, New Zealand, Britain and Germany.
Identifying Your Signature Service
Marketing Bootcamp

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Karen Tiber Leland
6 Ways to Cure Your CRO Woes
Marketing Bootcamp

6 Ways to Cure Your CRO Woes

Conversion Rate Optimization is a matter of doing the basics consistently and very well.
Ehsan Jahandarpour
How Technology Increases Car Sales
Marketing Bootcamp

How Technology Increases Car Sales

Denise Chudy, CEO of LotLinx, talks about why is it a great time to be in automotive digital marketing.
The Sad Truth is That Facebook Ads Are Not Magical
Marketing Bootcamp

The Sad Truth is That Facebook Ads Are Not Magical

Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
Cat Howell
Why We Should Focus on Attention, Not Clicks.
Marketing Bootcamp

Why We Should Focus on Attention, Not Clicks.

Millions of blog posts are published every day. A small percentage gain traction and attract readers.
Pokemon GO Could Be Next Big Marketing Tool for Retailers
Marketing Bootcamp

Pokemon GO Could Be Next Big Marketing Tool for Retailers

The game could revolutionize online marketing for small businesses.
The 6 Online Marketing Strategies Every Entrepreneur Needs
Marketing Bootcamp

The 6 Online Marketing Strategies Every Entrepreneur Needs

A big benefit: While each can be pursued individually, they all connect with and feed into the others.
Jayson DeMers
4 Tips to Engage Multilingual Audiences on the Road to the Olympics
Marketing Bootcamp

4 Tips to Engage Multilingual Audiences on the Road to the Olympics

Marketers need to speak a lot of people's languages when the whole world is watching the Olympics.
Richard Harpham
7 Reasons You Should Stop Managing Your SEO and Hire a Pro
Marketing Bootcamp

7 Reasons You Should Stop Managing Your SEO and Hire a Pro

SEO is important and you're smart enough to know what you don't know.
Andrew Raso
Study the Data But Then Trust Your Gut
Marketing Bootcamp

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Jim Joseph
What You Need to Know to Improve Your Content Marketing
Marketing Bootcamp

What You Need to Know to Improve Your Content Marketing

Nearly all businesses are doing content marketing, but few of those do it very well.
Michael Noice
The Key to Providing Superior Buying Experiences
Marketing Bootcamp

The Key to Providing Superior Buying Experiences

Wait for it. Wait for it. Now, you've got it. That's right: Patience is what separates the best sellers from all the rest sellers.
Frank Visgatis
3 Ways to Catapult Your Business Success
Marketing Bootcamp

3 Ways to Catapult Your Business Success

Whatever business you think you are in, you are really in the people business.
Matt Mayberry
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.