Marketing

5 Email Marketing Tweaks to Double Your Business Revenue
Email Marketing

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.
John Stevens
5 Tips for Building a Strong Brand Identity
Take It From The Pros

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Dan Scalco
6 Steps to Writing Copy That Actually Converts
Copywriting

6 Steps to Writing Copy That Actually Converts

Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.
Nathan Chan
13 Simple Ways to Market Your Business Offline
Ask the Expert

13 Simple Ways to Market Your Business Offline

Here are proven strategies for growing your business the old-fashion way.
Michael Glauser
How to Engage Your Customers and Employees Using Social Media and Live Streaming
Video Marketing

How to Engage Your Customers and Employees Using Social Media and Live Streaming

Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Jill Schiefelbein
Never Say 'Millennials' Again -- They're Not a Single Demographic!
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Erik Huberman
5 Questions to Improve Your Digital Marketing
Digital Marketing

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?
Yatin Khulbe
4 Easy Tips on Executing a Flawless Influencer Campaign
Influencer Marketing

4 Easy Tips on Executing a Flawless Influencer Campaign

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
Aj Agrawal
How to Choose the Best Social Media Marketing Tool for Your Business
Social Media Marketing

How to Choose the Best Social Media Marketing Tool for Your Business

When it comes to picking a tool for your business, it's a tall task to know exactly what's right for you.
The New PR: 5 Content and News Distribution Strategies You Need to Master
Public Relations

The New PR: 5 Content and News Distribution Strategies You Need to Master

Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Bob Geller
Dig Your Well Before You're Thirsty
Cold Calling

Dig Your Well Before You're Thirsty

Success in sales comes down to your endurance for cold calling.
Grant Cardone
Why Some Prices Are More Right Than Others
Sales Strategies

Why Some Prices Are More Right Than Others

Learn to look at the factors that determine what your most attractive offer price is!
Craig Simpson
3 Easy Ways to Drive Traffic to Your Online Store
Online Marketing

3 Easy Ways to Drive Traffic to Your Online Store

Unique domain names, great content and influencers can help your store compete.
Derek Newton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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