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Marketing

Websites

The Top 4 Basic SEO Principles That Increase Your Website Traffic

If you want to land a higher spot on the search results page, you need these elements.
Content

What Entrepreneurs Can Learn from a Bestselling Writer About Creating Compelling Content

According to this 'New York Times' bestseller author, we have been doing it all wrong.
Public Relations

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audien...
Local Marketing

How Entrepreneurs Can Leverage Local News

We like to think our marketing and PR needs to be global, but thinking locally is often smarter.
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Periscope

4 Simple Ways to Use Periscope for Your Business

Whether you're a seasoned business professional or a new on the scene, you can add to your credibility and brand using Periscope as a storytelling tool.
Viral Marketing

4 Secrets to Starting an 'Idea Epidemic'

Remember the Ice Bucket Challenge? Can you match that?
Online Marketing

5 Online Marketing Basics Every Entrepreneur Needs to Know

Nobody knows everything about doing business on the Internet but it is pretty clear by now what the essentials are.
Discounting

The Danger of Frequent and Predictable Discounts

When your customer base gets accustomed to discounts, they do two things that hurt your bottom line.
Marketing

8 Marketing Strategies to Help Boost Your Small Business During the Summer Months

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'
Content Marketing

Go Big or Go Home With These 10 Epic Content Ideas

It's not enough to just publish a blog post every now and again. You need to publish remarkable content that adds to the conversation.
Customer Retention

Never Stop Wooing Your Customers and They Will Never Leave You

The best way to succeed as a brand is for your customers to think of your company as people who are taking care of them.
Online Marketing

3 Effective Strategies for Growing Your Subscriber List Faster

Don't bother trying to determine which tools work best for getting more people interested in your online brand. Use all of them.
Email

Craft a Great Email Sales Pitch by Following This 5-Step Process

However, emails are also easy to ignore. While there isn't much of the human element in sending emails, there is just as little in receiving them, which means it's easier for people to hit their favor...
Take It From The Pros

3 Tips for Co-Branding Happily Ever After

Marrying your brand to another can be shrewd marketing but proceed thoughtfully. Even corporate breaking up is hard to do.