Marketing

Set Your Prices So It's a Win, Win, Win
Take It From The Pros

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Marketing Has a Marketing Problem
Marketing

Marketing Has a Marketing Problem

Five things marketers and execs need to know to win the battle for customer attention.
Michael Brenner
This Method of Follow Up Will Definitely Make an Impression
Marketing

This Method of Follow Up Will Definitely Make an Impression

Follow these three steps to stand out among a series of canned emails, scripted phone calls and customer-relationship management reports.
Jeff Shore
4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget
Marketing

4 Keys to Building a Self-Sustaining User Base Without a Marketing Budget

A startup's co-founders were able to recruit thousands of users with these tactics.
Eric Siu
It's Nice Somebody Installed Your App But Is Anybody Using It?
Mobile Apps

It's Nice Somebody Installed Your App But Is Anybody Using It?

Marketers need a plan for engaging customers who install apps and forget about them.
Brett Relander
Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.
Customer Service

Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.

Marketing insights can help companies improve their bottom line.
Jim Freeze
People Are Freaking Out Over Spotify's New Logo
Spotify

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
Nina Zipkin
A Startup's Guide to Micro-influencers
Digital Marketing

A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?
Jack Holt
The Simple Customer-Service Mistake That Cost $800
Customer Service

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
Carol Roth
Video

The 5 Mistakes Business Owners Make When Planning a Video

If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
Jennifer Jager
3 Fundamentals of Better Customer Experiences
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Toby Bottorf
9 Overlooked Ways to Market Your Business
Marketing

9 Overlooked Ways to Market Your Business

Do you really want your audience to be looking at Apple's logo, or at yours?
Lida Citroën
Simple Grammar Tips for Small Businesses
Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
17 Things That Belong in Your Editorial Planner
Content Marketing

17 Things That Belong in Your Editorial Planner

If you're struggling with content marketing, organizing and keeping track of these fields should help.
Aaron Agius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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