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Marketing

Mobile Marketing

4 Mobile-Marketing Trends to Watch in 2016

As devices and technologies change, so will our marketing methods.
Star Wars

New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.
Instagram

4 Ways to Integrate Instagram Ads Into Your Marketing

Now that the much-anticipated Instagram ads are here, it's time to use them wisely.
Growth Strategies

How to Convince Customers to Buy From You and Not the Competition

Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
Marketing Strategies

5 Steps to Building Your First Online Sales Funnel

Remember: Potential customers go on top and established customers on the bottom.
Social Media Marketing

4 'Furious' Entrepreneurial Lessons I Learned From a YouTube Celebrity Named Pete

What lessons can a competitive eater and bodybuilder offer entrepreneurs? You'd be surprised.
Content Marketing

5 Ways to Improve Your Content-Marketing Strategy in 2016

Thinking beyond a blog and taking a close look at all key performance indicators are just a few ways you can maximize content marketing in the New Year.
Pitching

7 Things Reporters Wish PR Pros Would Do

With the holiday season in full swing, here are a few pitching behaviors on reporters' wish lists.
Marketing

5 Psychology Tactics That Will Help Retailers Win Customers' Hearts and Minds

Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars.
Branding

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Guest Blogging

Welcome to Guest Blogging 101

The first step is to produce an amazing piece of writing that stands out from the crowd.
Product Launch

5 Steps to Skyrocket That Great Idea Into Market Launch

It's tricky business balancing creativity with market-trend reality. Here are a few ways to make your new product launch the best it can be.
Marketing

Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk

Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Celebrity Endorsement

How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success

Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.