Marketing

Entrepreneur Network

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

Marketing expert Salma Jafri explains how even the "boringest" of businesses can produce the best online content.
Marketing

'Shark Tank' Star Robert Herjavec's Top 5 Small-Business Marketing Tips

The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
Presidential Elections

Breaking Down the Tactics and Tools the Presidential Candidates Are Using

Sure, President Obama used social media to help him win the 2008 election. But 2016 is a very, very different animal. Millennials, anyone?
Online Marketing

3 Online Marketing Strategies to Kick-Start Stagnant Sales

What irresistible exit offer do you have? And, have you considered putting an emoji in your subject line?
On-Demand

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

The rise in on-demand services is causing significant challenges for brands.
Email Marketing

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
A/B Testing

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Public Relations

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Analytics

Where Do Companies Like Alexa and Compete Get Their Data?

Browser toolbars provide important analytics for Web-based marketers.
Website Traffic

5 Ways to Steal Your Competitor's Web Traffic

Driving consumers to your website will increase online traffic and increase competitiveness in the marketplace.
Shark Tank

Throw Your Company to the Sharks -- on 'Shark Tank,' That Is

Pitching your business on this hit show could pay off handsomely -- as long as you know what you're doing.
Artisanal Manufacturing

Artisanal Craftspeople Are Making Healthy Cheeses With Compelling Histories

Consumers are craving the backstory behind the products they buy, and Artisanal Cheese is trying to capitalize on that.
Entrepreneur Network

Still Marketing to Women With Pink? Puh-leeze...

Bolanile Maté of Be Better Paris says millenials want abolish gender marketing and start marketing to people like intelligent human beings.
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