Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano
Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
Eric M. Ruiz
Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen
Press Coverage

Motorola's Moto E 'Press Conference' Is Like Nothing You've Ever Seen

When coming up with your own marketing and press materials, remember to be creative while also keeping your audience in mind.
Emily Price
Digital Marketing

3 Things Entrepreneurs Must Learn About Digital Marketing and PR

Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
Mel Carson
What a DJ and a Rapping Cowboy Can Teach You About Branding
Branding

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
John Brubaker
Answer These 7 Questions Before Hiring an Ecommerce Consultant
Inspiring Your Team

Answer These 7 Questions Before Hiring an Ecommerce Consultant

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
Eric Samson
4 Ways to Streamline High-Quality Content Creation
Content Strategy

4 Ways to Streamline High-Quality Content Creation

When you're in a bind to create a high-quality blog post that generates brand awareness, educates your potential audience and draws in qualified leads, follow these tips.
Kelsey Meyer
A Tiny College Offers PR Crisis Lesson Businesses Should Study
Public Relations

A Tiny College Offers PR Crisis Lesson Businesses Should Study

When Shimer College was ranked one of the worst colleges in America, it trusted its loyalists to make its case. The strategy has worked well.
Scott Willyerd
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Jim Joseph
Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands
Dental hygiene

Brush With Success: How 'Hello' Used Design to Stand Out Among Oral Care Brands

A breath of minty-fresh air ripples through the staid oral-care market.
Jason Ankeny
Want to Close Deals Faster? Do This From the Very Start.
Closing Sales

Want to Close Deals Faster? Do This From the Very Start.

Entrepreneur and sales expert Grant Cardone shares the most important thing a salesperson can do to speed up the process.
Jason Fell
The 4 Digital Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik
3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing
Online Marketing

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely?
10 Questions to Ask When Designing Your Company's Logo
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
The 10 Things You Must Do When Distributing Your Press Release
Press Coverage

The 10 Things You Must Do When Distributing Your Press Release

In today's world, it's not enough to simply post a few words about your company's latest news and take the rest of the week off.
Lisa Hoover McGreevy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.