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Marketing

Marketing

Essential Information to Collect on Every Prospect and Customer

By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
Marketing

6 Very Expensive Marketing Mistakes You Need to Avoid

Advertising is essential for business but has a big potential for backfiring.
Customer Loyalty

5 Strategies for Understanding Customer Needs While Competing in Digital Retailing

Sure, you're ready for the holidays. But what are you doing about next year and the year after?
Marketing Strategies

Starbucks Couldn't Buy Better PR Than the Red Cups Coverage. Here's What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.
Small Business Saturday

It's Naive for Small Business to Expect Much From Small Business Saturday

Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.
Email Marketing

5 Ways to Coax Potential Customers to Open Your Emails

Getting people to sign up for your email list is not a real accomplishment unless they read the emails you send.
Equity Crowdfunding

Raising Capital Through Regulation A+? You Still Need to Market Your Socks Off.

Aggressive marketing is an essential part of every Mini IPO campaign, just as it is for rewards-based crowdfunding.
Video

How to Easily Create Valuable, Meaningful Video Content

If you find yourself intimidated by the concept of creating video content, you're not alone.
Content Strategy

7 Guiding Principles for Branding Your Company With Content

Content done well can transcend the normal trappings of branding to develop something more like an authentic company personality.
Product Placement

8 Reasons Why It's Tough to Get Your Small-Brand Product Into Big-Box Stores

Chain stores favor big-brand products over new no-name inventions. Here are some things to keep in mind when pitching to Walmart or Home Depot.
Self-Publishing

Achieve Your Dream of Best-Seller Status With These 4 C's

Focus on content, cover, credentials and community -- and your book will sell itself.
Marketing Strategies

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Facebook Advertising

Facebook Advertising Is Where It's at, Which Is Why I Spent $3 Million on It

Here are three lucrative lessons learned from my large but wise investment in Facebook ads.
SEO

How Important Are Reviews for SEO?

Online reviews do more for your business than just look good on external sites.
Public Relations

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.