Marketing

User Experience

13 Ways to Show Customers You Love Them

A bigger marketing budget is great but it doesn't cost much to let customers know you appreciate them.
Facebook

When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook

The big blue social network is the key marketing platform for the foreseeable future.
Swag

5 Ways to Make Swag Giveaways Count

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
Content Strategy

6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.
Inspiring Your Team

The Battle for Customer Attention Starts With a Company's Culture

A culture of content -- not a culture of selling -- is the focus that will win you success.
Public Relations

3 Tips for Writing Unforgettable PR Messages

Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting -- and delivering -- memorable messages in any medium.
Marketing Strategies

5 Enterprise Marketing Secrets From Ahead-of-the-Curve Companies Like Hubspot

Customer evangelism, helpful content and alignment of sales and marketing are just some of their ingredients for success.
Content Marketing

35 Tools and Strategies to Push Your Ideas Further

Sometimes when you get a good content idea, you can feel it. Other times, the idea isn't quite so clear. These tools can get you moving in the right direction.
Media Coverage

3 Reasons Why No Small Business Should Hire a PR Agency

By the way, not one of those reasons is related to money.
Take It From The Pros

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Social Media Marketing

All the World Loves Social Media But Many Love Their Local Networks Best

Social media offers worldwide marketing opportunities but there is a lot more channels out there than Facebook and Twitter.
Content Marketing

Serve Your Customers Custom Content With These 5 Steps

Brands need shift their focus from broadcasting static stories to delivering personalized material.
Customer Loyalty

3 Sales-Boosting Freebies Customers Can't Resist

The basic human desire to get a deal, or better yet something for free, is key to getting people into your store in a mood to buy.
Marketing Basics

5 Ancient Public Relations Secrets

The practice of public relations is not what it used to be, but history can teach us some important lessons.
Social Media Marketing

6 Ways to Ace 'Influencer' Engagement Basics

How do you find those individuals whose online likes can move your brand to the next level?
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