Marketing

5 Keys to Unlocking the Power of Google Analytics
Google Analytics

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
Rocco Baldassarre
Email Is a Relationship and a Conversation
Email Marketing

Email Is a Relationship and a Conversation

Here are three tips to get started.
Maria Elena Duron
5 Quick and Easy Ways to Use Social Media to Boost Engagement and Build Your Email List
Email Marketing

5 Quick and Easy Ways to Use Social Media to Boost Engagement and Build Your Email List

Email marketing is still an extremely effective way to market, so take advantage of Facebook, Twitter and other platforms to boost your subscribers.
Kim Garst
6 Email Personalization Techniques That Go Beyond a Name
Email Marketing

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Jim Joseph
Ready to Launch

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
Hunter Hillenmeyer
How a Ghostwriter Can Breathe Life Into Your Startup's Content Strategy
Content Strategy

How a Ghostwriter Can Breathe Life Into Your Startup's Content Strategy

The typical startup budget is small but the demand for content is big. Ghostwriters are often the affordable solution.
Larry Alton
5 Ways Mobile Web Games Can Amp Up Your Marketing
Mobile Marketing

5 Ways Mobile Web Games Can Amp Up Your Marketing

If you really want to engage potential customers, get them into the game.
Rob Grossberg
Teach an Old Dog New Digital Marketing Tricks
Digital Marketing

Teach an Old Dog New Digital Marketing Tricks

We're all learners in this digital, social-media sharing, video-forward age. Find out how you can stay ahead of the curve.
Winston Binch
How to Master the Two Key Parts of Your Online Presence
Online Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
Mitch Meyerson
The Powerful Question You Should Ask Yourself During Every Sales Conversation
Sales

The Powerful Question You Should Ask Yourself During Every Sales Conversation

OK, I'll admit it: closing every single prospect is impossible. But don't let that stop you from pursuing the sale.
Jeff Shore
4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
Marketing

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon.
Craig Simpson
3 Ways to Create Customer Experiences That Boost Sales
Customer Experience

3 Ways to Create Customer Experiences That Boost Sales

Consumers make purchasing decisions for reasons far more complex than price. Understanding that psychology is a big marketing advantage.
Brett Relander
3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas
Content

3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas

To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
Pratik Dholakiya
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.