Marketing

Facebook Marketing

7 Ways That Facebook Ads Can Rock Your Business

But first you have do your part to get those ad campaigns to actually produce results.
Marketing

5 Ways Newbies Can Easily Market Their Business

For those who don't have a clue how to market their service or product, here are a few pointers to get you started.
Online Marketing

The Secret to Keyword Research for Local Businesses

Knowing which keywords online shoppers use to find your business can put you at the top of the search results. Learn how easy it is to choose the right ones.
Influencer Marketing

How Influencer Marketing Moves Beyond Raising Awareness

The idea is to understand the customer so well that you know what motivates them to make a purchase and develop content to guide them toward that destination.
SEO

3 Reasons Your SEO Efforts Are Failing

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped.
Ask Entrepreneur

The 6 Biggest Mistakes to Avoid When Building a Brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.
Content Strategy

A Deep Dive Into Developing a Content Strategy That Resonates

User engagement metrics, which measure what users do on your website and how they do it, have become unofficial ranking signals with Google.
Instagram

5 Ways to Create More Compelling and Viral Instagram Content

This self-made Instagram expert says that being authentic and consistent are just a few tactics to maximize your marketing on the platform.
Events

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
Facebook Marketing

Why Facebook Is Essential to Your B2B Marketing

Just because you are in the business-to-business area, don't write off Facebook to engage and retain clients.
Twitter

10 Reasons Your Followers Will Leave Your Brand on Twitter

Posting too much or too little -- or simply being boring -- on Twitter might cause you to lose a few people.
Ask Entrepreneur

3 Signs Your Social Strategy Needs Help -- and the Solutions

If these warnings seem familiar, you're likely not as loved online as you could be.
Toys; Games

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls

Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
Apps

6 Ways to Market Your Small Business Mobile App

Apps are as effective as their reach: no matter the quality of your product, it's the delivery that makes it successful.
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