Marketing

5 Steps to Launching a New Product in a Week
Product Development

5 Steps to Launching a New Product in a Week

It doesn't take long to go from concept to launch when you have a plan.
Jonathan Long
How to Prepare Your Business to Win Big on Black Friday
Black Friday

How to Prepare Your Business to Win Big on Black Friday

The Thanksgiving shopping experience is all about maximizing profit by selling as many discounted items as possible.
Josh Felber
5 Moves to Get Your Startup Featured in Major Media Publications
Getting Publicity

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
4 Ways to Reach Customers with Coupons in a Digital Age
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Dan Steiner
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
podcasting

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)

Cold-calling potential clients with "Would you like to be on my podcast?" is much more amicable than "Let me tell you about our services."
Tony Delmercado
LinkedIn Is Still the Key to Generating Business Leads
Linkedin

LinkedIn Is Still the Key to Generating Business Leads

LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter. So why not fish where the fish are biting?
Ben Kniffen
6 Marketing Collaboration Tips From the Experts
Marketing

6 Marketing Collaboration Tips From the Experts

Collaboration is crucial to overall marketing success.
Scott Langdon
5 Ways Best-selling Entrepreneurs Market Their Books
Books

5 Ways Best-selling Entrepreneurs Market Their Books

727,125 titles were self-published in 2015. How can you make yours stand out?
Samita Sarkar
4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Jayson DeMers
10 Steps to Build Your Stature as an Influencer
Influencers

10 Steps to Build Your Stature as an Influencer

Online influence must be carefully cultivated with hard work and sound strategy.
Deep Patel
Why 'Make America Great Again' Beat 'Stronger Together'
Marketing

Why 'Make America Great Again' Beat 'Stronger Together'

In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.
Ray Hennessey
5 Steps to Creating a Loyalty Building Strategy for Your Business
Community building

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty
6 Common Mistakes of DIY Public Relations
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Derek Newton
11 Ways to Write Powerful Ad Headlines
Marketing Bootcamp

11 Ways to Write Powerful Ad Headlines

Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.