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Marketing

Advertising

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.
Public Speaking

5 Ways to Make a Strong Impression With Every Audience

Show up like a celebrity, and use these key techniques to guarantee a strong first impression with every presentation.
Reputation Management

The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation

While you are diligently using good-guy tactics to boost your online presence, a malicious competitor can be undoing it all.
SEO Tips

5 Tips, Tools and Tricks for Understanding User Intent

Think key words are all-important in a Google search? Actually, key words are secondary to consumer intent.
Influencer Marketing

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone.
Snapchat

How to Create a Snapchat Geofilter in 15 Minutes

Generate exposure for your business or personal occasion with a Snapchat geofilter.
Online Marketing

8 Rookie Marketing Mistakes I Made But You Don't Have To

Building your brand online is a slow process, even if you're doing everything right. Few people are.
Influencer Marketing

How One Entrepreneur Worked with More Than 300 Influencers Last Year

If you are a brand trying to work with influencers, or an influencer trying to sign with a brand, experiential expert Claudine DeSola shared her advice with Jessica Abo.
Games

Lessons From This Year's E3 Best Marketing Examples

Companies debuting games at the Electronic Entertainment Expo illustrated effective use of hype, timing and brand sincerity.
Take It From The Pros

3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
Take It From The Pros

The Art of Mentorship: 3 Steps for Building Business Leaders

Establishing a mentorship program can help businesses grow, employees succeed and executives lead more effectively
Entrepreneurs

Why Some of Silicon Valley's Tech Titans Are Actual Rock Stars

Music and coding have more in common than you might realize.
Take It From The Pros

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Business Moving Forward

You're Guaranteed Tons of New Customers with this Killer Referral Program

Discover the secrets behind The Newsletter Pro's referral program that's sending customers to Las Vegas.