Marketing

4 Phases of Market Research to Ensure Success
Entrepreneurs

4 Phases of Market Research to Ensure Success

It's not enough to make a great product. People have to want it.
Ray Beharry
4 Tips to Find the Best Copywriter for Your Business
Marketing

4 Tips to Find the Best Copywriter for Your Business

Before you hire your company's copywriter make sure they fit these four qualities.
Craig Simpson
If These 4 Legacy Brands Can Get Their Message Across, So Can You
Marketing

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Lydia Belanger
What Instagram Star Louise Delage Can Teach You About Marketing
Social Media Marketing

What Instagram Star Louise Delage Can Teach You About Marketing

How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
Samuel Edwards
6 Steps to Creating a Branded YouTube Channel
Make More Happen

6 Steps to Creating a Branded YouTube Channel

Learn how you can launch a YouTube channel for your business -- even if you aren't a video expert.
How Do You Stand Out From 500,000 Advertisers on Instagram?
Instagram Marketing

How Do You Stand Out From 500,000 Advertisers on Instagram?

Think: visuals, copy, audience enticement and the context of our ad.
Lesya Liu
12 Simple Ways Restaurants Can Increase Revenue
Marketing Ideas

12 Simple Ways Restaurants Can Increase Revenue

Choose the ideas that make the most sense, test and track them one at a time to see how it impacts your business.
Landon Ledford
50 Easy Ways to Drive Traffic to Your Website
Marketing

50 Easy Ways to Drive Traffic to Your Website

The hardest part of marketing is coming up with the ideas.
Jayson DeMers
3 Practical Ways to Build a Massive Business Email List
Email Marketing

3 Practical Ways to Build a Massive Business Email List

Stop worrying so much about social media and instead focus on email to add significant revenue growth to your company's bottom line.
Kimanzi Constable
3 Ways to Engage Your Readers with Thoughtful Content
Content

3 Ways to Engage Your Readers with Thoughtful Content

Take a different approach to content creation to intrigue your readers.
Steve Lazuka
Reach More Customers with Influencer Marketing
Make More Happen

Reach More Customers with Influencer Marketing

Here are a few simple ways to attract the right people to your brand.
How to Promote Your Podcast
Podcasts

How to Promote Your Podcast

Here's a surefire approach to marketing your podcast.
Kevan Lee
5 Ways to Market Your Business for Free (or Nearly Free)
Marketing

5 Ways to Market Your Business for Free (or Nearly Free)

When you don't have a big budget to market your business, creativity can work just fine.
Jonathan Long
If Your Content Marketing Isn't Working This Is Probably Why
Content Marketing

If Your Content Marketing Isn't Working This Is Probably Why

Successful content marketing requires cold analysis of data and intuition about your audience.
Mike Templeman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.