Marketing

6 Lessons Every Sales Person Can Learn From Tinder
Marketing Bootcamp

6 Lessons Every Sales Person Can Learn From Tinder

Whether wooing a date or closing a sale, one "yes'' eclipses many, many "no's.''
John Rampton
4 Low-Cost Marketing Strategies Every Business Should Know
Marketing Bootcamp

4 Low-Cost Marketing Strategies Every Business Should Know

These four low cost marketing strategies create organic traffic and exposure for your business.
Scott Langdon
The DNA of the Successful Amazon Seller
Marketing Bootcamp

The DNA of the Successful Amazon Seller

In combination, these four interlocking skills embody the successful Amazon sellers.
Joseph Hansen and James Thomson
Why Aren't More People Responding to Your Emails?
Marketing Bootcamp

Why Aren't More People Responding to Your Emails?

If people don't want to read your e-prose, it's time to work harder at making it more interesting.
Gene Marks
How to Attract The Interest You Want in Your Business
Marketing Bootcamp

How to Attract The Interest You Want in Your Business

Learn the five laws of business attraction to bring in leads and eventually convert them into paying customers.
Clate Mask
A Seller Must Earn the Right to Close With Buyers Today
Marketing Bootcamp

A Seller Must Earn the Right to Close With Buyers Today

B2B sales is ever green, running in cycles of buying and not-buying over a years-long relationship. It's not about closing today.
Frank Visgatis
Make No Apologies for Marketing Your Business
Marketing Bootcamp

Make No Apologies for Marketing Your Business

You have to put yourself out there to build a customer base. Talk about your business whenever you can!
Karen Mishra
4 Steps to Grow Your Organic Search Traffic
Marketing Bootcamp

4 Steps to Grow Your Organic Search Traffic

How are you going to prepare your company for organic traffic?
AJ Agrawal
Direct Mail Breaks Outdated Marketing Assumptions
Marketing Bootcamp

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.
Shaun Buck
5 Growth-Hacking Secrets for Your SaaS Business
Marketing Bootcamp

5 Growth-Hacking Secrets for Your SaaS Business

Give something away for free. Grow your email list. Partner with your competitors. Start today.
Thomas Smale
5 Ways Generation Z Thinks & Buys Differently
Marketing Bootcamp

5 Ways Generation Z Thinks & Buys Differently

For a business to be versatile, it's crucial to see what the customer base used to be like, and what the customer base is like.
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Marketing Bootcamp

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph
Marketing Advice from 3 Funded Fashion Startups
Marketing Bootcamp

Marketing Advice from 3 Funded Fashion Startups

The lesson these entrepreneurs offer is simple -- know your customers and how you can best serve them.
Fan Bi
What to Consider When Evaluating Potential PR Partners
Marketing Bootcamp

What to Consider When Evaluating Potential PR Partners

Identifying the right PR firm lies in locating an agency that is affordable and free of conflicts of interest.
Chuck Cohn
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.