Marketing

How to Calculate ROI for Your Content Marketing Campaign
Marketing Bootcamp

How to Calculate ROI for Your Content Marketing Campaign

What if you end up spending more money on it than it's worth?
Jayson DeMers
7 Time-Tested Rules for Marketing and Growing Your Business
Marketing Bootcamp

7 Time-Tested Rules for Marketing and Growing Your Business

To make it as an entrepreneur, you have to think beyond industry standard.
Deep Patel
5 Harsh Truths About the Internet Marketing World
Marketing Bootcamp

5 Harsh Truths About the Internet Marketing World

Don't be fooled by emotionally evocative content. Do your research before making an investment.
Kimanzi Constable
6 Do-It-Yourself PR Tips for Small Businesses
Marketing Bootcamp

6 Do-It-Yourself PR Tips for Small Businesses

If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
10 Quick Changes That Help Your Resume Get Noticed
Marketing Bootcamp

10 Quick Changes That Help Your Resume Get Noticed

Applying for a job? Try out these quick resume changes that will get you noticed by employers.
Alex Freund
9 Ways to Save Time and Money With Marketing Automation (Infographic)
Marketing Bootcamp

9 Ways to Save Time and Money With Marketing Automation (Infographic)

Seventy-eight percent of marketers say automation increases revenue.
Ehsan Jahandarpour
5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good
Marketing Bootcamp

5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

For example, never use marketing automation just because you're lazy.
Aj Agrawal
Don't Make These 3 Technology Mistakes
Marketing Bootcamp

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Venkat Viswanathan
6 Link-Building Tips for Bootstrapped Entrepreneurs
Marketing Bootcamp

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Josh Denning
3 Deadly Sins of Facebook Advertising
Marketing Bootcamp

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Josh Denning
Try These Marketing Strategies for Your Small Business
Marketing Bootcamp

Try These Marketing Strategies for Your Small Business

From following up to marketing offline, Entrepreneur Network partners Chris Haddon and Jason Balin provide tips for any SBO or entrepreneur to strengthen their marketing.
7 Revenue-Killing Mistakes for Ecommerce Retailers
Marketing Bootcamp

7 Revenue-Killing Mistakes for Ecommerce Retailers

Simple integration and a user-friendly interface will help you build an unstoppable ecommerce empire and sleep better at night.
Matthew Toren
The Good, the Intentionally Bad, and the Ugly Grammar
Marketing Bootcamp

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Craig Simpson
Should You Handle Your SEO Internally or With an Agency?
Marketing Bootcamp

Should You Handle Your SEO Internally or With an Agency?

The answer, ultimately, depends on how much control you need and how much cash you have.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.