Marketing

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend
Take It From The Pros

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.
Allie Decker
Using a 5-Step Model for Any Public Speech
Public Speaking

Using a 5-Step Model for Any Public Speech

Ever heard of "TEMPTaction"? If not, now's the time to learn more about it to create speeches that really connect with your audience.
Jill Schiefelbein
How to Create a Standout Personal Brand
Take It From The Pros

How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Kelsey Humphreys
For Spam's 39th Birthday, Here Are Some Things You Never Knew About Mass Email
Spam

For Spam's 39th Birthday, Here Are Some Things You Never Knew About Mass Email

It may not be something to celebrate, but it was a historic moment.
Rose Leadem
Harness the Power of Stardom With Instagram
Instagram

Harness the Power of Stardom With Instagram

Smart advice for using Instagram to get yourself noticed as an expert in your field or niche
Kim Walsh-Phillips
How I Made $8,600 Per Hour Recording Personalized Voicemails
Masters of Scale

How I Made $8,600 Per Hour Recording Personalized Voicemails

At my company, I want to keep creating personal experiences even as we scale.
Ronnie Nijmeh
3 Lessons in Creating a Winning B2B Brand Voice
Take It From The Pros

3 Lessons in Creating a Winning B2B Brand Voice

B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
Shannon Deep
The Good, the Bad and the Ugly of Live-Video Branding
facebook live

The Good, the Bad and the Ugly of Live-Video Branding

Remember when Steelers coach Mike Tomlin unleashed profanity on Facebook Live without realizing that someone's phone was rolling?
Andre Lavoie
McDonald's Unveils the 'Frork,' a 'Flavor-Focused' Utensil
McDonald's

McDonald's Unveils the 'Frork,' a 'Flavor-Focused' Utensil

The fast food giant pokes fun at innovation.
Rose Leadem
5 Tricks for Growing Your Audience and Business on LinkedIn
Linkedin

5 Tricks for Growing Your Audience and Business on LinkedIn

Try these tips to achieve more visibility and engagement to build your thought leadership brand and convert new business.
Dennis Williams
6 Strategies Smart Brands Use to Satisfy and Retain Their Customers
Customer Loyalty

6 Strategies Smart Brands Use to Satisfy and Retain Their Customers

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?
Toby Nwazor
Here's How to Crush It With YouTube Influencers
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
Mark Fidelman
The Only Online Marketing Metric That Actually Matters
Online Marketing

The Only Online Marketing Metric That Actually Matters

Why likes, follows and shares simply aren't enough to drive sales.
Greg Rollett
6 Ways to Understand SEO Impacts Sooner
SEO

6 Ways to Understand SEO Impacts Sooner

A consistent SEO effort for 18 months should get you to where you need to be.
Sastry Rachakonda
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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