Marketing

This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
Is Google Trying to Kill SEO?
Marketing Bootcamp

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Dan Blacharski
How the Future of Mobile Search Is Unfolding This Year and Beyond
Marketing Bootcamp

How the Future of Mobile Search Is Unfolding This Year and Beyond

"Mobile First" is about meeting the mobile customers at every point of their journey.
John Rampton
Why Real-Life Results Don't Meet Buyer Persona Expectations
Marketing Bootcamp

Why Real-Life Results Don't Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.
Aaron Agius
3 Tricks to Increase Your Online Business's Value
Marketing Bootcamp

3 Tricks to Increase Your Online Business's Value

Pay attention to these three issues and watch your website's value grow.
Mark Daoust
Got a Social Media Following? You Can Turn It into a Business. Really.
Marketing Bootcamp

Got a Social Media Following? You Can Turn It into a Business. Really.

Just follow these 6 steps to move from posts to profit.
Jayson DeMers
9 Reasons Why Your Personal Brand Isn't Resonating
Marketing Bootcamp

9 Reasons Why Your Personal Brand Isn't Resonating

Want to boost your personal brand this summer? Follow these tips.
Sujan Patel
Writing for a Mobile Audience: 4 Things to Remember
Marketing Bootcamp

Writing for a Mobile Audience: 4 Things to Remember

Readers using small screens interact with the content you write in a different way.
9 Relevant Marketing Quotes to Grow Your Business
Marketing Bootcamp

9 Relevant Marketing Quotes to Grow Your Business

These tips can provide positive impact on your marketing plans.
Jason Parks
3 Questions You Must Answer Before Wasting Money on AdWords
Marketing Bootcamp

3 Questions You Must Answer Before Wasting Money on AdWords

Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you.
Perry Marshall
What's Better Than a Friend Coming Over to Visit? A Friend With Beer.
Marketing Bootcamp

What's Better Than a Friend Coming Over to Visit? A Friend With Beer.

Bolanile Maté of Be Better Paris explains how HopBuddy distributes beer and is helping to grow France's burgeoning craft brew market.
Erin Schultz
How to Find Your Unique Branding Proposition
Marketing Bootcamp

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
Karen Tiber Leland
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
Marketing Bootcamp

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Deren Baker
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Marketing Bootcamp

7 Creative Strategies for Marketing Your Startup on a Tight Budget

Leveraging connections, special events, skills and the Web can give your business a special twist.
Matthew Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.