Marketing

Stop Pitching to Losers! The 5 Power Disqualifiers.
Marketing Bootcamp

Stop Pitching to Losers! The 5 Power Disqualifiers.

To sell anything, first you must eliminate from your market all those who can't, won't or don't need to buy. Once they're gone, real selling begins.
Perry Marshall
The Top 5 Content Marketers and What You Can Learn From Them
Marketing Bootcamp

The Top 5 Content Marketers and What You Can Learn From Them

Want to become a better content marketer? Learn from these 5 influencers.
Sujan Patel
Here's What 'Employer Branding' Should Look Like on Company Career Platforms
Marketing Bootcamp

Here's What 'Employer Branding' Should Look Like on Company Career Platforms

If your brand looks the same across all your social platforms, you're doing something wrong.
Matt Straz
Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips
Marketing Bootcamp

Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips

The younger generation loves social influencers. So, to promote your brand, how many have you lined up?
Jonathan Long
Top Marketing Trends for Small Businesses
Marketing Bootcamp

Top Marketing Trends for Small Businesses

These 5 trends can help keep your marketing relevant
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Marketing Bootcamp

Smart Content Marketers Are Succeeding With These 5 Proven Strategies

With smart content marketing strategies in place, you will get more traffic, leads and engagement.
Sam Oh
Pump up Your PR: Put Some Narrative into Your PR Announcements
Marketing Bootcamp

Pump up Your PR: Put Some Narrative into Your PR Announcements

Don't see an event or announcement at your company as just that. Connect it to the 'story' your product tells, for more impact -- and sales.
Craig Corbett
3 Strategies for Finding the Best Influencer to Boost Your Brand
Marketing Bootcamp

3 Strategies for Finding the Best Influencer to Boost Your Brand

The right influencer to help you connect with hordes of customers might be somebody you haven't heard of yet.
Jeff Boss
Aligning Sales and Marketing Needs To Be Your Priority
Marketing Bootcamp

Aligning Sales and Marketing Needs To Be Your Priority

There is a very big payoff for companies that smooth the handoff of leads to sales.
John Rampton
6 Ways Startups Can Use Reviews to Boost Business
Marketing Bootcamp

6 Ways Startups Can Use Reviews to Boost Business

Are you a startup? You may have the most to gain from positive customer reviews.
Jeremy Gin
The Marketing Help You Need, But Can't Afford
Marketing Bootcamp

The Marketing Help You Need, But Can't Afford

A good marketing firm will bring organization and order to your customer acquisition process.
Brian Barquilla
Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)
Marketing Bootcamp

Donald Trump Used Grant Cardone Sales Principles to Win the GOP (And I Can Prove It)

Donald Trump is ruthless, has tremendous energy, and is willing to do whatever it takes.
Grant Cardone
Let Customers Get to Know You With Video
Marketing Bootcamp

Let Customers Get to Know You With Video

Building familiarity with your customers, and relating to them first as viewers, can create sales without selling.
Walter Chen
6 Small Differences Between Average Content Strategy and Genius Strategy
Marketing Bootcamp

6 Small Differences Between Average Content Strategy and Genius Strategy

Start with the basics, plan thoroughly with lavish attention to detail and voila! The results are brilliant.
Samuel Edwards
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.