Marketing

How to Market Products Online That Google and Facebook Don't Allow
Online Marketing

How to Market Products Online That Google and Facebook Don't Allow

Don't let your brand die online just because your product or service isn't allowed to advertise.
Jonathan Long
Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.
Legal Advice

Planning a 'March Madness' Promotion for Your Business? Beware the NCAA's Wrath.

An intellectual property lawyer breaks down why you should think twice before using the annual tournament in your marketing or promotions.
Christina D. Frangiosa
4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe
Online Marketing

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

Almost 100,000 people are tuning in on YouTube at any given minute to see if April has birthed her calf yet. And Animal Adventure Park isn't even open yet.
Stephanie Melish
How to Create an Endless Stream of Clients for Your Coaching Business
Customer Leads

How to Create an Endless Stream of Clients for Your Coaching Business

Feeding the internet's insatiable appetite for content is how you get known to the people who will want your services.
Kimanzi Constable
Fixing the ROI Problem With Influencer Marketing
Influencer Marketing

Fixing the ROI Problem With Influencer Marketing

The company that may have plugged the biggest hole in influencer marketing.
Derek Newton
Marketing Tips for E-Commerce Businesses
Marketing

Marketing Tips for E-Commerce Businesses

The more you know your customers, the better equipped you are to design creative marketing programs that empower you to offer benefits no one else does.
5 Ways Businesses Can Reach 'Generation Z'
Generation Z

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?
Kelly Lovell
3 Ways to Increase Client Retention Through Transparency
Take It From The Pros

3 Ways to Increase Client Retention Through Transparency

"Transparency" is no longer a buzzword -- it's a real necessity in today's business world. Here's how to make sure you're exercising it.
Tony Delmercado
4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand
Video

4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand

Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.
5 Deadly Email Prospecting Mistakes You're Probably Making
Email

5 Deadly Email Prospecting Mistakes You're Probably Making

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.
Marc Wayshak
Stop Trying to Close and Do This Instead
Marketing

Stop Trying to Close and Do This Instead

Play the long game, be patient and succeed.
Ben Judah
5 Ways Millennials Have Changed the Way We Buy
Millennials

5 Ways Millennials Have Changed the Way We Buy

Investors, corporate executives and startup founders speak out on the future of business across consumer verticals.
Sina Chehrazi
3 Digital Marketing Lessons From a Lawyer Focused on the High Seas
Digital Marketing

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

For instance, thought leadership is big right now, but you've got to show it, not just tell it.
Brian Hughes
How These App Creators Are Putting the Power of Giving in Everyone's Hands
America's Small Business Heroes

How These App Creators Are Putting the Power of Giving in Everyone's Hands

The creators of an app are on a mission to help brands advertise while enabling users to make donations to charity at the same time.
Jessica Abo
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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