Marketing

Online Marketing

How to Measure Your Marketing Success by Focusing on the Invisible ROI

It's time to stop prioritizing short-term metrics over a long-term success strategy.
YouTube

Smart Advice for Professionally Editing Your YouTube Videos

Once you're in the post-production phase, these tips can help you craft a video that looks like it's straight out of a Hollywood production studio.
Email

6 Email Metrics You Have to Track

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Ready for Anything

Stop Paying Attention to Likes and Shares and Track This Instead

The problem with vanity metrics is they don't actually lead you to more sales.
Marketing

Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars

Stretching your marketing dollars is imperative, especially when there aren't that many marketing dollars to stretch.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Conferences

3 Tips for Hosting a Marketing Industry Event That Doesn't Suck

One Toronto event featured sessions with titles like The Business of Marijuana, DIY Beer & Craft Culture and Axe Throwing.
Website Design

How to Design a Website Exit Pop-up That Significantly Boosts Email Sign-ups

Here are some best practices for exit intent pop-ups based on our experiments and extensive research.
Project Grow

How You and Your Business Can Combat the Goldilocks Syndrome

Trying to be all things to all people is not your smartest move. Here's what you should do instead.
Artificial Intelligence

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

Artificial intelligence will empower marketers, not replace them.
Marketing Strategies

The Biggest Mistake People Make About CMOs

Anna Fieler of Popsugar explains what it's like to be a chief marketing officer.
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