Marketing

Marketing Strategies

3 Ways Co-Marketing Can Help Your Small Business Grow

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.
Marketing

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Ready for Anything

5 Ways to Use the 'Trump Effect'

You can learn from one of American's most successful entrepreneurs how to gain massive attention and dominate your competition.
Digital Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

If you've tried Google AdWords and had little to no success, find out what you could have doing wrong.
Marketing

9 Steps for Sticking With Your Marketing Plan

Following these steps throughout the year will help you keep your marketing on track and your business growing.
Ecommerce

5 Essentials for Building a Lucrative Ecommerce Site

The business opportunities online are enormous but taking advantage of them is a painstaking process.
Social Media

15 Ways to Get More ROI From Social Media This Month

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Super Bowl Ads

4 Lessons Learned From This Year's Super Bowl Advertising

From the Doritos and Heinz dogs to Lady Gaga's show-stopper, even the little guys can learn what and what not to do given promotional opportunities.
Product Development

3 Steps to Bring Your New Electronic Product to Market

Follow these tips to turn your concept of a brilliant new gadget into profit.
Partnerships

10 High-Profile Brand Partnerships That Struck Gold

Apple and Hermes, EVA Air and Hello Kitty and Covergirl and Lucasfilm are just a few companies that paired up for a win-win last year.
Content Marketing

6 Content Marketing Tips for Non-Sexy Industries

If you define your industry as 'boring,' here are some ways to spice up your marketing strategy and get noticed.
Ready for Anything

You Won't Grow Your Business Relying on These 3 Marketing Myths

There are millions of people spending billions of dollars online but you still earn customers just one at a time.
Storytelling

The Secret Weapon That Will Make You and Your Business Stand Out in the War of Ideas

And this skill is shared by the most successful business leaders in the world.
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