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Marketing

Ecommerce

6 Tactics to Generate More Revenue From Increased Holiday Website Traffic

Ecommerce quickly becoming the norm is a golden opportunity for businesses to have a successful holiday season and a strong end to Q4 of 2015.
Online Marketing

Engage People With Interactive Content With These 7 Cost-Effective Strategies

Although the ways through which we share stories these days have advanced technologically, the underlying principles haven't changed.
Social Media Marketing

6 Steps to Launching Your Product to Amazon's Best-Seller List

You can launch even before your product goes on sale, without buying any ads.
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Advertising

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Sales

A 4-Step Process for Selling Your Sales Team on Your Product

When sales are slow and the team worries you're charging too much, it's time for them fall in love with the product all over again.
Events

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Social Media

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Use this tool to determine exactly what your readers want more of.
Marketing

Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
Business Management

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)

Why can't sales and marketing just get along? Here are three tips to help them get on the same page.
Content Marketing

7 Steps to Gain $46,000 of Online Promotion for Under $230

Get the most bang for only a few bucks using these free (or inexpensive) platforms for content marketing.
Marketing

8 Reasons Why Your Marketing Sucks

Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
Books

How to Use Webinars to Promote Your Book

If done correctly, webinars can be a cost-effective solution to publicize a book.
Mobile Strategy

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
Video

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.