Marketing

Public Relations

3 Secret PR Weapons To Help Build Your Brand

Whether you are a business of five people or a Fortune 50 company, you need to know how tell your story the right way, at the right time, to the right people.
Communications

Avoiding Punctuation 'Mass Hysteria'

Hyphens and dashes have different uses. They cannot be used interchangeably.
Domain names

4 Reasons Why You Should Ditch '.com' for Good

Ever considered ".design," ".NYC", ".moda" or ".menu" instead? Now you can.
Email Marketing

9 Simple Email Hacks to Increase Open Rates

Increase your open rate by getting personal, investing in good content, and, yes, sometimes going negative.
Affiliate Marketing

Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
Take It From The Pros

Marketing's Unhealthy Best-Practice Addiction

In the wrong circumstances, a generally accepted best practice can inadvertently do more harm than good.
Communication Strategies

12 Dated Expressions That Deserve a Comeback

Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Mobile Marketing

Tweak Your Mobile Marketing With These Can't-Miss Strategies

Mobile has surpassed desktops for online shopping. Marketers need to adjust.
Online Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

You can master the art of Instagram for your business marketing needs if you follow these five simple tricks.
Customer Service

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.
Websites

4 Critical Website Elements Most Businesses Are Missing

If you're lacking one of these features, you may find customers closing your page.
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