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Marketing

Finding Customers

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Branding

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?
Sales

Catch Me If You Can: How to Get Sales Leads to Chase You

Authority, automation and good listening skills are key in getting prospects to come to you instead of the other way around.
Storytelling

4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Marketing

5 Marketing Strategies That Don't Involve Social Media

What else can a business do to reach people? Here are some ideas that don't involve likes, shares or tweets.
Social Entrepreneurs

A Mega-Investor's 6 Best Marketing Tips for Social Businesses and Nonprofits

When your business is mission-driven, there is the added complexity of educating potential customers on the purpose and the drive behind the organization.
Marketing

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.
Email Marketing

Why I Emailed a Dog

Having fun with a cold email to a prospect livens up the pitch and betters your odds of a response.
Customer Service

5 Cool Things You Can Do With Customer Feedback

Ever hear of a 'wall of love'? Time to build one for your company.
Closing Sales

The Secret to Selling to Big Companies

You're smart; you're agile; you can do things the big guys can't. What's to worry about?
Apps

Boost Your App's Chances of Being Featured by Apple With These 7 Tips

The Holy Grail of iOS app development is getting featured on Apple's App Store. The problem is, nobody in Cupertino will tell you what the magic formula is to make that happen.
Mobile

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Online Marketing

Amending Your Marketing Strategy to More Effectively Reach a Changing America

Are you familiar with the 3 Ms? They should be the centerpiece of your marketing efforts.
Regulations

Brands: Get Up to Date on Federal Trade Commission Guidelines

Be aware of new FTC regulations regarding advertising and social media.
Social Media Marketing

4 Things Businesses Need to Know But Often Don't About Facebook Advertising

Marketing opportunities exist on the world's biggest social-media channel that you need to know about.