Marketing

Advertising

The Most Memorable Ad Campaigns Share These 3 Elements

Marketing that resonates and sticks in our memories despite the media cacophony tends to share certain characteristics.
Customer Service

Tips to Help You Identify and Nurture Customers

Your consumer base is the backbone of your business. Without them, there is no business.
Sales

6 Ways to Overcome Your Reluctance to Sell

The entrepreneur's moment of truth is that silence at the conclusion of the presentation when you wait for the client's response.
Marketing

ClassPass Tones Down Blog Post Encouraging 'Single Bros' to Pick Up Women at the Gym

'Between the sweat, endorphins and the potential for less clothing than usual, the stage is set for us guys to make [our] move,' the original post read.
Retail

How Retailers Are Adjusting Their Playbooks to Get Your Cash

Whether it's a short-term strategy such as better-targeted emails, or a long-term bet on delivering better customer service to shoppers, here's how retailers aim to be less focused on price slashing.
Take It From The Pros

Enchant Customers With the Story Behind Your Brand

People connect more easily with brands that make their story a central part of the customer experience.
Digital Marketing

3 Crucial Elements of a Successful Dual-Channel Commerce Strategy

Brick and mortar is fine. But make room for digital marketing at the same time.
YouTube

What Consumer Brands Need to Know About YouTube

With more than 1 billion unique monthly viewers, YouTube is a distribution channel few marketers can afford to ignore.
Take It From The Pros

The 3 Ways to Market Your Brand Without a Budget

A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
Sales

A 4-Step Plan for Customer Follow Up

When the answer is "no," rephrase the question.
Take It From The Pros

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Marketing

5 Marketing Lessons Learned From Southeast Asian Street Vendors

This region is like the Internet come to life -- and everyone's an entrepreneur.
Startup Kit

Find Your Event-Planning Niche

Specializing on just one target market -- corporate or social events -- then narrowing your focus within that market will help you become the event planner everyone seeks out.
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
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