Marketing

Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
Beware the Promise to 'Fix' Email
Email

Beware the Promise to 'Fix' Email

The complaints have intensified. But check out these solutions for the omnipresent and still enduring form of electronic communication.
Karen Lachtanski
5 Twitter Tips That Will Enhance Your Personal Brand
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
Mel Carson
5 Social-Media Sources of Testimonials for Your Business
Social Media Marketing

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Firas Kittaneh
The Suave Professional's Guide to Networking Success
Networking

The Suave Professional's Guide to Networking Success

Business occasions call for just the right touch when you're trying to enlargen your circle of connections. Here's how to do it even when you're not feeling like an influencer.
Jacqueline Whitmore
Here Are 4 Steps to Create an Awesome User Experience
User Experience

Here Are 4 Steps to Create an Awesome User Experience

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.
Lisa Hoover McGreevy
Too Much Social Media Can Drive Away Your Customers
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Inbound Marketing

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
Daniel Newman
Why Your Business Needs One of the New Breed of Internet Marketing Masters
Internet Marketing

Why Your Business Needs One of the New Breed of Internet Marketing Masters

The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
Pratik Dholakiya
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
This State Ranks No. 1 for Bragging on Social Media
Social Media

This State Ranks No. 1 for Bragging on Social Media

Can you guess where people use social media to self-promote the most, and where the humblest people in America live? Take a look.
Kate Taylor
6 Reasons Not to Ignore Pinterest
Social Media Marketing

6 Reasons Not to Ignore Pinterest

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
John Egan
How You Can Embrace the Holy Grail of Online Marketing
Online Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Mikal E. Belicove
Learn the Formula to Make Customers Take Action
Innovation

Learn the Formula to Make Customers Take Action

Author Nir Eyal reveals the factors that change behavior and influence customers taking action.
Carly Okyle
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.