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Marketing

Marketing Strategies

11 Marketing Wizards Share Their Best Tricks

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Psychology

Don't Underestimate Sex When It Comes to Designing Your Website

Research shows there are inherited differences between the way men and women think, perceive and remember information.
Videos

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.
Online Marketing

The Popularity of Visual Content Will Only Increase, So You Must Be Prepared

Entrepreneurs that are refusing to get on board with this new frontier will almost certainly miss out.
Video

5 Reasons Businesses Should Focus on Creating Video Content

While text content will always have a place, stats show that more and more traffic volume is driven by video.
Marketing Mistakes

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
Public Relations

Become a Press Magnet by Following This 5-Step Blueprint

It's possible to secure valuable and effective press on your own -- it just requires diligence.
Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Pricing

Why You Should Drop the Client Who Demands You Drop Your Fee

Discounting your services undermines your brand and your bargaining position with all future clients.
Content Strategy

The 6 Types of Content That Will Boost Traffic and Engagement

The content you create must be driven by what you want to achieve.
Media Coverage

5 Ways to Pump Your Business into the Media

Reaching out to the media about your product or service can feel overwhelming. But remember: Reporters want stories, and yours just might make their day.
Online Marketing

Why Dynamic Content Will Deliver for the Marketing Industry

This newer method supercharges personalization, allowing marketers to deliver individual subscribers different content, all from a single email.
Content Marketing

Amplify Your Content-Marketing Results by Using These 4 Simple Tips

While most businesses know they need to do content marketing, many don't gain much traction.