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Marketing

Satellite Media

2 Cost-Effective Ways to Reach a Large Target Audience and Save Money

Have you considered on-site video conferences and satellite-media tours?
Mobile Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Press Coverage

6 Tips for Handling a Failed Pitch

You think you put together an amazing pitch but after you send it out, you hear crickets. Here are six ways to redeem yourself
Internet Marketing

5 Reasons Your Online Business Isn't Growing

Though the Internet is the largest market in human history, there are still no shortcuts to success.
Public Relations

Why PR Firms Shouldn't Be Worried About Native Ads

Native advertising won't mean the end of public relations, but it will mean that public relations will start to look very different.
First Impressions

Better to Stay Home Than Commit These 3 Networking Blunders

Networking events exist to make a first impression. Don't be remembered as that self-centered guy desperate to make a sale.
Content Strategy

5 Types of Evergreen Content for Your Website

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.
Social Media Marketing

3 Tips for Promoting Your Products on Social Media

If done correctly, product placement on social media can generate a lot of talk , which will hopefully lead to an increase in sales.
Increasing Conversions

The 10 Questions Customers Demand Your Content Answer

You can't expect people to buy from you if your content leaves them wondering about your product.
Ad Retargeting

10 Ways to Optimize Your Retargeting Strategies

Here are some techniques that will help you target your consumers better and deliver more results from your retargeting campaigns.
Marketing

Why Publishing Is the Fifth "P" of Marketing

For a long time these four P's --product, pricing, placement and promotion -- were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenl...
Personal Branding

5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.
Branding

5 Ways to Protect Your Brand's Online Reputation

Take control of your company's online narrative by following these tips.
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.