Marketing

Take It From The Pros

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
Marketing

How to Sell Your Company on the Importance of Marketing in 3 Simple Steps

When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
Email Marketing

3 More Examples of Bad Email Manners

Plus an example of one organization that is going back to print over complaints of email overload.
Marketing tips

8 Offline Social Skills You Should Carry Into Your Social-Media Efforts

Even though the online you and the offline you are different, there are basic social skills and habits that you should carry into social media.
Online Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.
Video Marketing

How You Can Take Advantage of the Online Video Trend

Online video never stopped being a legitimate marketing tool. Here are two things your startup should do.
Take It From The Pros

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Customer Support

Phrases to Improve Every Support Interaction

Great communication is an art. Honing it to a keen edge is a science.
Online Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Google

How to Make the Most of the Week Left Until Google's Next Search Algorithm Update

It's not too late to begin adapting to the expected switch in focus to mobile, but it is getting close.
Digital Marketing

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.
Social Media Marketing

8 Creative Ways to Rustle Up Online Reviews

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
Email Marketing

5 Tips for a Killer Email Campaign

Don't leave your success up to chance. Smart techniques can get you the results you want -- every time.
Marketing

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.
Sales Strategies

How to Get Big-Box Retail Buyers to Carry Your Product

This simple strategy combines FOMO and psychological principles -- and will help you close deals left and right.
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