Marketing

Close Deals Faster With These 5 Steps
Sales

Close Deals Faster With These 5 Steps

The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
Grant Cardone
Public Relations

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
Jon Bier
These Words Can Hurt Your Credibility Without You Even Realizing It
Communication Strategies

These Words Can Hurt Your Credibility Without You Even Realizing It

Most people don't realize how they sound to others.
Why Every Startup Needs a Press Kit
Publicity

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Jim Glade and Andrew Wight
How Growth Hacking Is Redefining Marketing
America's Small Business Heroes

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
Brett Relander
Who Really Runs Your Enterprise?
Customers

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
Chip R. Bell
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
Sujan Patel
When Building an Online Brand, Start With the Foundation
Take It From The Pros

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Lewis Howes
Your Online Content Should Deliver 'Cognitive Ecstasy'
Inspiration

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
Catherine Clifford
Finding the Hidden Market That Your Business Is Missing Out On
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
The 7 Biggest Mistakes Made When Creating Charts
Visual Presentations

The 7 Biggest Mistakes Made When Creating Charts

Charts are undeniably powerful tools for communication but with great power comes great responsibility.
Drew Skau
5 PR Jargon Words You Absolutely Need to Know
Public Relations

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
Angela Jia Kim and Rachel Hofstetter
10 Ways to Boost Results Using Google AdWords
Google AdWords

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
Rocco Baldassarre
From TLC to The X-Files: How the '90s Are Back
Nostalgia

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Laura Entis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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