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Marketing

Market Research

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Take It From The Pros

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
Marketing

The 5 Things Moms Want Your Company to Know

For Mother's Day this year, give Mom the brand experiences she craves.
Public Relations

5 Cases of PR Done Right (Infographic)

As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
Take It From The Pros

How Print Marketing Can Help Your Personal Career

Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.
National Small Business Week

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Content Marketing

3 Reasons Customers Don't Care About Your Content

You'll have a much easier time engaging your customers if you recognize the following mistakes that many brands make.
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Video Marketing

Why You Can't Afford Not to Do Video

Fueled by our love for video and visual content, startups need to ensure they are making the best use out of this strategy.
Content Marketing

Improve Your Content Marketing to Increase Your Business's Reach

Worried about Google's new algorithm? Consider these five strategies for optimizing mobile and making your content more sociable.
Marketing

25 Signs You Need Help Marketing

The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Mobile Marketing

5 Crisis-Mode Moves to Save Your Google Ranking (Infographic)

Mobile optimization has moved from nicety to necessity. Are you ready?
Take It From The Pros

Why The Customers Who Don't Convert Are Immensely Important

There's an enormous audience of advocates you may be missing out on.
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.