Marketing

The 'Why Before You Buy' Is Key to Connecting With Customers
Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.
Allison Checchi
Why Does Multi-Level Marketing See Millennials as Easy Pickings?
Millennials

Why Does Multi-Level Marketing See Millennials as Easy Pickings?

Maybe young workers being trolled by get-rich-quick schemers has something to do with the transformation of the US entry-level job into a benefit-free, full-time, unpaid internship on a 'parent grant.'
Phil La Duke
3 Steps to Writing and Promoting an eBook
Marketing Strategies

3 Steps to Writing and Promoting an eBook

Find out how you can easily create an eBook for your business.
Wendy Keller
Social Media Sensation Ken Bone Stars in IZOD's New Commercial
Presidential Elections

Social Media Sensation Ken Bone Stars in IZOD's New Commercial

The star of the second presidential debate takes his success up a notch.
Rose Leadem
10 Ways to Get High-Roller Customers Spending More With You
Customer Engagement

10 Ways to Get High-Roller Customers Spending More With You

Trust, consistency, quality and branding are all good ways to court high-end customers.
Eric Siu
5 Lessons From Kid Entrepreneurs Making More Money Than You
Entrepreneurs

5 Lessons From Kid Entrepreneurs Making More Money Than You

These youthful business leaders offer valuable tips on efficient ways to utilize their finances.
Josh Felber
4 Creative Ways to Use Free Samples to Grow Your Business
samples

4 Creative Ways to Use Free Samples to Grow Your Business

All you Costco customers out there know exactly what that means.
David Leonhardt
6 Secrets to Getting a Social Influencer's Attention
social influencers

6 Secrets to Getting a Social Influencer's Attention

Tip: Get your foot in the door before asking for any big favors.
Jayson DeMers
7 Lessons Entrepreneurs Can Learn From Vine's Demise
Social Media Marketing

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.
Lesya Liu
5 Rules of Marketing That Will Help You Find the Right Niche and Thrive
Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
Han-Gwon Lung
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
Consumer Habits

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
5 Writing Tactics to Win Hearts, Minds and More Business
Writing

5 Writing Tactics to Win Hearts, Minds and More Business

Persuasive writing makes your content -- and your solution -- stand out from the rest. Sharpen your approach, and you'll connect with readers in a meaningful way.
Yatin Khulbe
Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think
Video Marketing

Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think

For fewer zeroes than you think, you can give your content an authentic immediacy and put your audience right in the middle of the action.
Peter Daisyme
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.