Marketing

Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Marketing Bootcamp

Thinking of Rebranding? Look to These Larger Companies to Do It Right.

Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Peter Gasca
10 Instagram Branding Lessons From Mexican Drug Lords
Marketing Bootcamp

10 Instagram Branding Lessons From Mexican Drug Lords

Some people use the popular social media platform to show off their lunch, others use it to show off their gold-plated AK-47s.
Nick Leftley
5 Tips for Creating Great Pins on Pinterest
Marketing Bootcamp

5 Tips for Creating Great Pins on Pinterest

Pinterest is all about eye candy and stories. What's yours?
Eric Siu
3 Ways for Content Marketers to Encourage Consumer Loyalty
Marketing Bootcamp

3 Ways for Content Marketers to Encourage Consumer Loyalty

Data proves influencer marketing is the fastest growing type of marketing today.
Constance Aguilar
Use Video and Social Media to Market Yourself With No Money
Marketing Bootcamp

Use Video and Social Media to Market Yourself With No Money

Content-marketing expert Salma Jafri shares eight tips to market your business on a zero-dollar budget.
Entrepreneur Network
Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk
Marketing Bootcamp

Nextiva Used a Little Ingenuity -- and Dennis Rodman -- for a Marketing Slam Dunk

Here's how the cloud-based business communications company routinely out-markets major competitors for a fraction of the budget.
Carol Roth
Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London
Marketing Bootcamp

Why Hello Kitty Is Cross Marketing With a Small Cookie Shop in London

Bolanile Maté of Be Better Paris explains how a large brand can align itself with a boutique store in today's business landscape.
Entrepreneur Network
Coming Soon: Marketing Targeted Only at You
Marketing Bootcamp

Coming Soon: Marketing Targeted Only at You

Real-time, GPS marketing is no longer science fiction.
Derek Newton
7 Unofficial Rules of Snapchat All Marketers Need to Follow
Marketing Bootcamp

7 Unofficial Rules of Snapchat All Marketers Need to Follow

Want to start using Snapchat to market your business or brand? Careful!
Sujan Patel
5 Ways to Get Media Coverage as a Startup
Marketing Bootcamp

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Jayson DeMers
Why 'Digital' Marketing Is the New Traditional Marketing
Marketing Bootcamp

Why 'Digital' Marketing Is the New Traditional Marketing

All types of marketing have the same function: to garner attention.
Visual Marketing and the Future of Geolocation
Marketing Bootcamp

Visual Marketing and the Future of Geolocation

Be prepared for the future of personalized marketing through geolocation.
Daniel Newman
Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads
Marketing Bootcamp

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Perry Marshall
Your Lame Small Talk Could Be Costing You the Sale
Marketing Bootcamp

Your Lame Small Talk Could Be Costing You the Sale

You don't have to be a brilliant conversationalist, just mind your manners, remember names and listen.
Jacqueline Whitmore
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.