Marketing

SEO Strategy in 2017: What's Most Important?
SEO

SEO Strategy in 2017: What's Most Important?

Don't trust what you've heard -- links are still king when it comes to search engine optimization.
Nathan Sinnott
Your Business Can Be Boring But Your Marketing Can't
Marketing Strategies

Your Business Can Be Boring But Your Marketing Can't

Everyday products and services require the most creative strategies.
Josh Steimle
5 Tips for Finding the Best Digital Marketing Agency for Your Business
Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
Eric Samson
5 Types of Visual Content That Will Optimize Your Conversion Rates
Content

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.
Why You Shouldn't Run Your Business Like the National Football League
NFL

Why You Shouldn't Run Your Business Like the National Football League

Most brands couldn't withstand the amount of public criticism and negative press the NFL has absorbed. Your brand is probably one of these.
John Brubaker
Making This One Simple Request to Your Search Agency Will Produce Major Results
Online Marketing

Making This One Simple Request to Your Search Agency Will Produce Major Results

Why you need to ask for direct access to campaigns.
Mike Le
3 Ways to Optimize Your Video Advertising Strategy on Facebook
Facebook Marketing

3 Ways to Optimize Your Video Advertising Strategy on Facebook

To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Hope Horner
How to Build an All-Star Social Media Team in 5 Steps
Inspiring Your Team

How to Build an All-Star Social Media Team in 5 Steps

There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members?
Alfred Lua
Patrick Bet-David on the Biggest Mistake Marketers Make
Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.
Patrick Bet-David
How to Use Psychology to Create High-Performing Content
Email Marketing

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.
Eric Siu
Why Your Content Marketing Is Failing and How to Fix It
Content Marketing

Why Your Content Marketing Is Failing and How to Fix It

Engaging your customers with compelling content has a magical benefit on sales but there are no shortcuts to making it work.
John Rampton
How to Make the Ask, Use Limiters and Close the Sale
Sales Strategies

How to Make the Ask, Use Limiters and Close the Sale

Author Jill Schiefelbein chats with sales expert Lisa Sasevich about the biggest mistakes people make when it comes to sales.
Jill Schiefelbein
Reduced Tickets to Variety's MASSIVE: The Entertainment Marketing Summit
Events

Reduced Tickets to Variety's MASSIVE: The Entertainment Marketing Summit

Join Variety, HBO, Lyft, Google, Buzzfeed and more as they explore the best strategies to advance entertainment and brand awareness.
Variety
Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Allison Sullivan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.