Marketing

8 Master Tips on How to Get Paid for Public Speaking
Take It From The Pros

8 Master Tips on How to Get Paid for Public Speaking

Some of the best in the business share their trade secrets.
Carol Roth
3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick
Inspiring Your Team

3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick

Why it's so much more than updating a logo and design elements.
Sanjay Castelino
How to Spy on Your Competitors to Outrank Them on Google
SEO

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google
Jason Parks
A Guide to Working With Instagram Influencers: What to Look For
Instagram Marketing

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk.
Nathan Chan
5 Strategies for Creating Epic Content Marketing on a Tight Budget
Content Marketing

5 Strategies for Creating Epic Content Marketing on a Tight Budget

Even when you know what you're doing, content marketing can be a daunting task. Still, it can and does pay off.
Alex Jasin
How Your Business Can Benefit From Micro-Influencer Marketing
Micro-influencers

How Your Business Can Benefit From Micro-Influencer Marketing

Imagine your BFF sharing information about her favorite new product. A micro-influencer has the same impact.
Simon Moss
No Time for Marketing? You Only Need 15 Minutes a Day.
Marketing

No Time for Marketing? You Only Need 15 Minutes a Day.

Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous.
Brian Honigman
5 Lessons From the Great Pepsi Shakeup
Take It From The Pros

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
George Chilton
KFC Just Published a Ridiculously Raunchy and Bizarre Romance Novella Starring a Casanova Colonel Sanders. Here Are the Steamiest Parts.
KFC

KFC Just Published a Ridiculously Raunchy and Bizarre Romance Novella Starring a Casanova Colonel Sanders. Here Are the Steamiest Parts.

To celebrate Mother's Day, the chicken chain's bestselling day of the year, KFC published 'Tender Wings of Desire.'
Kate Taylor
How This Entrepreneur Made A Chatbot Platform Successful
Take It From The Pros

How This Entrepreneur Made A Chatbot Platform Successful

Chatbots are The Next Big Thing but capitalizing on the opportunity requires as much work as ever.
Jennifer Spencer
Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend
Take It From The Pros

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.
Allie Decker
Using a 5-Step Model for Any Public Speech
Public Speaking

Using a 5-Step Model for Any Public Speech

Ever heard of "TEMPTaction"? If not, now's the time to learn more about it to create speeches that really connect with your audience.
Jill Schiefelbein
How to Create a Standout Personal Brand
Take It From The Pros

How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Kelsey Humphreys
For Spam's 39th Birthday, Here Are Some Things You Never Knew About Mass Email
Spam

For Spam's 39th Birthday, Here Are Some Things You Never Knew About Mass Email

It may not be something to celebrate, but it was a historic moment.
Rose Leadem
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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