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Marketing

Marketing

The Top 10 Marketing Books for Entrepreneurs

Are you connecting with your customers in the right way?
Take It From The Pros

How to Grow Your Brand While Still Employed

Business coach Christy Wright chats about what she's learned are the biggest hurdles and best strategies for aspiring business women.
Presentations

4 Ways to Structure a Great Promise in an Irresistible Presentation

Creating an offer that your audience can't resist is easy if you use one of these four techniques.
Instagram

Interact With Customers Through Instagram Stories and Live Videos

These cool Instagram features help you grab your target audience's attention in eight seconds or less.
Publicity

5 Ways to Generate Word-of-Mouth as a Small Business

Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
Advertising

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.
Public Speaking

5 Ways to Make a Strong Impression With Every Audience

Show up like a celebrity, and use these key techniques to guarantee a strong first impression with every presentation.
Reputation Management

The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation

While you are diligently using good-guy tactics to boost your online presence, a malicious competitor can be undoing it all.
SEO Tips

5 Tips, Tools and Tricks for Understanding User Intent

Think key words are all-important in a Google search? Actually, key words are secondary to consumer intent.
Influencer Marketing

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone.
Snapchat

How to Create a Snapchat Geofilter in 15 Minutes

Generate exposure for your business or personal occasion with a Snapchat geofilter.
Online Marketing

8 Rookie Marketing Mistakes I Made But You Don't Have To

Building your brand online is a slow process, even if you're doing everything right. Few people are.
Influencer Marketing

How One Entrepreneur Worked with More Than 300 Influencers Last Year

If you are a brand trying to work with influencers, or an influencer trying to sign with a brand, experiential expert Claudine DeSola shared her advice with Jessica Abo.
Games

Lessons From This Year's E3 Best Marketing Examples

Companies debuting games at the Electronic Entertainment Expo illustrated effective use of hype, timing and brand sincerity.