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Marketing

B2B

Here's How 'Boring' B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing

Are B2B buyers emotionless? Studies say no. Here's how you can make your B2B marketing more human, and better connect with your customers.
Podcasts

How to Earn Six Figures From a Virtual Summit

For entrepreneurs who want to connect with leaders in their field, grow their email list and potentially earn serious revenue, virtual summits are a powerful tool to explore.
Marketing

3 Ways Marketers Can Ally With Sales to Be Better

If you're in marketing, look to your sales team for data that can produce leads.
Marketing

23 Marketing Tactics That Cost Time, Not Money

They techniques don't require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
Personal Branding

How to Make Your Personal Brand Newsworthy

Getting the attention of the media isn't easy but the good news is, it's based on a formula.
Customer Loyalty

Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL

Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Logos

Why We Hate Logo Redesigns

Change is never easy.
Sales

Don't Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Content Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Marketing

Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

"The Donald" keeps surprising pundits and the media by pulling in huge poll numbers. But maybe it shouldn't be that surprising.
Online Marketing

The 7 Habits of a Highly Effective Web Marketer

There are as many strategies to improving website performance as there are best practices for doing so -- just ask the Good Idea Fairy.
Social Media Marketing

3 Steps to Boost Your Social-Media Marketing With Image Tagging

Use the new online tools that give your brand images enhanced context and make them easier to find.
Mobile Advertising

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.