Marketing

Millennials

For Millennial-Hungry Businesses, Food Festivals Aren't Fluff

Here's how to use festivals as a tool to turn millennials into customers for life.
Marketing Plans

Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.
SEO

6 Foolproof Methods for Creating Top Content on Any Topic

We'd all love to show up first in Google for something. Here are some pointers.
Take It From The Pros

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Online Marketing

How to Attract Customers Through Pinterest

Making Pinterest part of your online marketing strategy can help you get more traffic and make more sales. Here's how to get started.
Sales Strategies

The 4-Step Process for Building a Scalable Sales Machine

Consider these steps when creating predictable and scalable revenue growth for your company.
Linkedin

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
Analytics

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.
Video Marketing

The 3 Videos Every Business Needs on Its Website

If you're new to the video production process start with these concepts, and over time you'll get inspired with more ideas that are unique to your business.
Apple

'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
Target Markets

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Advertising

Groups Urge FTC to Investigate YouTube Kids Video App

The groups are concerned that the app disregards long-established safeguards limiting advertising to young audiences.
Press Coverage

3 Ways Your Startup Can Get PR -- Right Now

All angles of press will help your business. Here's how can you get some.
Sales Strategies

Stop Offending Buyers: Dangerous Words and Phrases to Avoid in Sales

It pays to know what your sales spiel sounds like to the executives who will decide to purchase or pass on what you're selling.
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