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Marketing

Customer Loyalty

Score a Touchdown in Customer Engagement With These 3 Lessons From the NFL

Pro football provides a great model for entrepreneurs as they seek out loyal, raving fans.
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Logos

Why We Hate Logo Redesigns

Change is never easy.
Sales

Don't Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Content Marketing

5 Reasons Why Tech Is the Midas Touch of Content Marketing

Technology's influence spans companies and industries -- and it continues to change and revolutionize everything it touches, including content marketing.
Social Media Marketing

3 Ways to Use Twitter Ads to Grow Your Business and Personal Brand

Used correctly, the micro-blogging platform is a great promotional tool.
Marketing

Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

"The Donald" keeps surprising pundits and the media by pulling in huge poll numbers. But maybe it shouldn't be that surprising.
Online Marketing

The 7 Habits of a Highly Effective Web Marketer

There are as many strategies to improving website performance as there are best practices for doing so -- just ask the Good Idea Fairy.
Social Media Marketing

3 Steps to Boost Your Social-Media Marketing With Image Tagging

Use the new online tools that give your brand images enhanced context and make them easier to find.
Mobile Advertising

How to Survive in the War on Mobile Ad Blocking

This survival guide will help brands master the mobile domain and understand that a few obstacles don't mean the end of the road.
Marketing Strategies

6 Things the NFL's Focus on 'Fan Engagement' Can Teach Small Business

Every fall, football is seemingly everywhere, right? See any similarity to the ubiquity of Starbucks cafes?
Web Content

3 Inexpensive Ways to Build Up Your Website Content

Fulfilling the demand for information and entertainment can be a challenge for smaller companies with limited manpower and financial resources but working within these limits is not impossible.
Brands

5 Tips for Creating an Appealing and Memorable Brand

Cut through the commercial chatter by creating a strong, personalized voice for your company.
Content Marketing

The 13 Tools You Need to Build a Content-Marketing Machine

The field will continue growing at a great pace in 2016. Here are the apps you need to stay ahead of the curve.
Email

Think Email Is Dying? Get Real. You Just Need a Better Strategy.

New data shows we just might be addicted to email. Marketing professionals should take notice.