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Marketing

Negotiating

Everything I Needed to Know About Negotiating I Learned Watching My Dad Make a Huge Buck on Some Old Furniture

When my father got five times his ideal price, plus some bagels, for family junk he taught that street smarts trump book smarts.
Content Strategy

7 Ways to Ensure Your Readers Don't Get Bored and Bail (Infographic)

Appeal to your readers' emotions and to their biggest question, "What's in it for me"?
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.
Marketing

4 Harsh Marketing Lessons From 4 Small-Business Owners

We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
Marketing Strategies

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.
The Grind

How to Survive Startup-Event Overload

Five tips to navigate the awesome (but endless) sea of startup events.
Marketing

4 Free or Inexpensive Ways to Help Your Business Stand Out

A great office culture and a unique domain name can help you break through the market clutter.
Online Marketing

7 Reasons Your Audience Isn't Connecting With Your Brand

With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.
Public Relations

How to Develop a Top-Notch PR Plan

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.
Visual Content

9 Must-Have Visual-Marketing Tools on the Web

Having the right visual marketing tools up your sleeve can really help.
Cross Channel Marketing

How Cross Channel Efforts are Evolving (Infographic)

More see integrated marketing's important but not all know how to measure it.
Content Marketing

How to Use Content Marketing to Build a Brand with Purpose

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose-driven content efforts can embrace a varied and complicated set of strategies an...
Marketing

Marketing: You're Doing it All Wrong

Giving as a primary method of marketing is more effective than asking.
Web Design

The Power of Persuasion: Using Brain Science to Get Users to Act

Here is how to use data for your web design and user experience to get people to buy your product.