Marketing

Holiday Marketing

4 Tips for 4 Weeks of Holiday Campaigning

Let the countdown begin with these four ways to maximize end-of-year sales.
Social Media Marketing

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
SEO

5 Steps to Take to Set a Proper SEO Budget

First, you need to be clear about your goals in order to know where to invest.
Website Optimization

Online Publishers Need to Use These 2 Techniques to Boost Revenue Over the Holidays

Ride the viewability wave and optimize for programmatic, and watch your cash flow fly off the charts before the New Year.
Finding Customers

12 Ways to Think Outside the Marketing Box and Reach More Customers Online

Find and convert more online customers by sharing free samples, hosting events and even riding the wave of someone else's audience.
Retail

8 Shopping Habits of Millennials All Retailers Need to Know About

A new study about the path to purchase habits of younger shoppers offers merchants an opportunity to be more competitive this holiday season.
Referrals

6 Hacks to Drive Massive Referrals

Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.
Pay-Per-Click

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

When click fraud strikes, it runs rampant, devouring budgets and negatively impacting performance. Here's how to protect yourself.
Social Media Marketing

How to Build Up Your Influence on Social Media

First of all, be true to your personal brand. Then you too may become an influencer.
Holiday Shopping

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

What's clear is that marketers are wasting time and losing customers during the holidays.
Social Media Marketing

6 Quick Tips for a Successful Startup Social-Media Campaign

Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.
Ready for Anything

Why You Should Think Less About Sales and More About the Customer Experience

Remember that old adage, 'Always be closing'? It's beginning to be obsolete.
Content Marketing

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

From an analysis of Star Trek to a reworking of the seven deadly sins, these entertaining nuggets of information will make you rethink how you approach target markets.
Ready for Anything

The Sales Secrets to Using Content Effectively at Each Stage of the Funnel

Remember that your content can achieve multiple goals. It just can't achieve them all at once.
Marketing Strategies

5 Marketing Changes Small Businesses Need to Make in 2016

Relationship and content marketing, a focus on mobile everything and the acknowledgement that you have to go global are some shifts that are necessary.
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