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Marketing

Online Marketing

10 Inbound-Marketing Hacks Your B2B Company Should Be Using

Given the time investment required for successful content marketing, any time saved in the process is beneficial for your company.
Email Marketing

8 Great Ways to Get More Subscribers for Your Email List

A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
Content Marketing

How Much Should Your Content Marketing Really Cost?

Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.
Ask the Expert

Here's How to Make Sure Your Company Is Ready for Online Marketing

While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Online Marketing

4 Strategies That Must Be Part of Your Marketing to Customers

If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
Blogging

5 Blog Topics You Need to Stop Writing About

There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.
Public Relations

How Startups Can Take Advantage of Netflix's Early-Release Strategy

In the public-relations game, the brand that comes out first often makes the biggest splash.
Mobile Marketing

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Advertising

KFC Doubles Down on a Dumb Ad Campaign

KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Public Relations

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.
Gap

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
Marketing

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.