Marketing

Publicity Stunts

Was the Steve Harvey Miss Universe Mistake a PR Stunt?

Did you know the Miss Universe pageant existed anymore? You do now.
Branding

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Marketing

Don't Copy. Be Different. And Your Marketing Will Win.

Marketers tend to ruin everything by swarming in and forcing creative ideas into boring conformity. Here are three ways you can overcome that.
Marketing Strategy

10 Marketing Startups to Pay Attention to in 2016

Need an advocate to support your next campaign? A freelancer to write the copy? These sites can help.
Marketing Strategies

Think You're Not Ready for a Marketing Budget? Think Again.

Use these three steps -- whether you've got tons of capital or not -- to build up the all-essential marketing campaign.
Leadership

5 Steps to Becoming the 'Face' of Your Company

Just the presence of a human face on your web site can increase conversion rates. So put yours out there.
Online Marketing

5 Tips for Digital Marketing Success

Digital marketers fail when they don't follow these golden rules.
Marketing

4 Ways to Use Your Blog to Market Your Business on Social Media

These days, if you're trying to attract new business through social media, having a blog is a must. Here's what to do to make a blog work for you.
YouTube

7 YouTube Channels Crushing It That You Can Learn From

Pranksters? Supplement sellers? Instagram satirists? What do you have in common with these people?
International Business

International Holidays and Festivals Could Mean Big Business for Online Retailers

Traditional celebrations in Russia, China and Brazil are three largely unexplored -- and likely lucrative -- ecommerce markets.
Content Marketing

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

Rewards for high-quality content, ad blockers and content writing teams are some things to look for in the coming year.
Content Marketing

Creating Pinnacle Content to Measure, Evaluate, Empower

Continuous evaluation and evolution of your strategy is just as important as the actual content you publish.
Video Marketing

A Simple Guide to Help You Get Started With Video Content

If you find yourself intimidated by the concept of creating video content, you're not alone.
The Grind

The Challenges of Doing the Publicity Circuit for Your Business

Between the talks, workshops, interviews and events, speaking constantly about your business can be a bit of a grind.
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