Marketing

Mobile

April 21 Is Your Last Chance for Mobile Optimization Before 'Mobilegeddon'

The search giant is currently working on a major algorithm change that will revolutionize the way mobile friendliness is determined.
Podcasts

Should You Really Start a Podcast?

While 'Serial' and 'Startup' put podcasts on the map, the channel doesn't make sense for every business.
Take It From The Pros

4 Warning Signs Your Brand Is a Terrible Teacher

In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
Communication Strategies

41 Alternatives to the Word 'Cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
Online Marketing

How Does Your Marketing Content Measure Up?

Which tools are best to move your audience from clicks to conversions?
Content Marketing

How to Use 'Narrowcasting' to Boost Engagement and Conversions

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today's digital marketing world.
Email Marketing

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.
Marketing

Marketing Services Are Smart in Bucking the 'Unbundling' Trend

While TV providers are moving toward a model where customers can pay for individual services, communications is going in the other direction.
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Content Marketing

Content Marketing on a Budget

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget.
Celebrities

6 Tips for Scoring Celebrity Content for Your Website

Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to c...
Ideas

How to Get Your Ideas to Stick

The more of these critical elements you have, the better the chance your message will stand out.
Social Media

What You Could Learn From Katy Perry's Social Media Strategy

Entrepreneur Press author Kim Garst breaks down how the Superbowl songstress dominates Twitter and how you could grow your personal brand one tweet at a time.
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