Marketing

Public Relations

5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign

You don't need to write the five-figure check to sign up for professional PR services.
Niche marketing

How the Tacky Sweater Holiday Novelty Became Big Business

Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
Visual Content

How to Create Visual Content That Resonates With Your Audience

The most important part of crafting a visual identity is consistency.
Visual Content

4 Ways to Maximize the Visual Web's Potential

More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.
Ready for Anything

4 Marketing Principles to Dominate Your Target Market

Marketing is critical to the success of any business, which is why it's so important to get it right. These four rules will help.
Personalization

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Customer Loyalty

3 Ways to Retain Loyal Customers By Going Above and Beyond

My son had an amazing experience with a company that helped him restring lacrosse heads for his team. Here's how you too can surprise and delight your customers.
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Online Marketing

'Like' is More than a Button: 3 Must-Have Ingredients for Your About Page

Here are what four companies have successfully done on their About pages. You might want to follow their example.
Ready for Anything

6 Ways to Stop Selling and Get More Customers Buying

Convincing customers that you are a leader rather than a pusher is now more important than ever.
Content Marketing

6 Content-Marketing Lessons 'Inside Out' Can Teach Us

Pixar's 'Inside Out' doesn't only entertain; it also teaches valuable lessons for content marketers.
Marketing

Just Be Yourself on LinkedIn -- and Watch Business Boom. (Infographic)

Here's how I boldly put my unique business idea out there on the most professional of social networks and saw six figures in four months.
Ready for Anything

Be Like Eric Church. Focus on Your First Few Fanatics for a Big-Time Payoff.

The country singer hit pay-dirt when he secretly released his new album to his fan club members first. You should run your business the same way.
Marketing

What Disney's VIP Treatment Can Teach You About Email Marketing

Landing prospects on social media is one thing. Getting them deeper into your sales funnel is another. Learn how Disney has cracked the code.
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