Marketing

Social Media

What You Could Learn From Katy Perry's Social Media Strategy

Entrepreneur Press author Kim Garst breaks down how the Superbowl songstress dominates Twitter and how you could grow your personal brand one tweet at a time.
Affluent Customers

How to Gain the 'X' Factor That Attracts Affluent Customers

It's not enough to simply be an expert. Learn this to increase sales.
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Media Coverage

4 Ways to Get Publicity on a Budget

Having a media presence can do wonders for your company, and it doesn't require you to spend a fortune on a PR team.
Linkedin

How to Get to the Top of LinkedIn's Search Results

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
Marketing

Primal Marketing: 4 Ways to Create an Instant Connection With Customers

Tap into brain science research to get your message out loud and clear.
Eggs

Egg Industry Taps Kevin Bacon as New Spokesperson

Apparently, no one knows eggs better than Bacon.
Take It From The Pros

SXSW: Why Your Brand Should Study Political Campaigns

In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Take It From The Pros

2 Key Lessons in Brand Building

Want to develop long-lasting customer relationships? It's this simple.
Pitching Investors

The 'Social Media Guide' to Crafting Your Ideal Business Pitch

Whatever your preferred social media weapon of choice, there's an equally valuable "pitch style" associated with it.
Data Analysis

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.
Public Relations

7 DIY Rules for When the Reporter Calls

You did the outreach. Now what do you do when someone responds?
Communication Strategies

3 Options for Dealing With Internet Trolls

The sarcastic founder of a product company details his strategy for dealing with these nasty commenters on Facebook.
Marketing Mistakes

9 Marketing Mistakes That Cost Your Business Money

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.
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