Marketing

Authenticity

Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Authenticity

Why You Should Be Fearlessly Authentic

Authenticity is staying true to who you are and what you do. You can't 'act' authentic, you can only be authentic.
Google AdWords

5 Secrets to Increasing Adwords ROI

Here are five of the most commonly missed techniques and features for boosting your rate of return on the Google advertising platform.
Ready for Anything

4 Ways to Increase Revenue Through a Partner Channel

Effective pairing includes first finding the most logical fit and providing your new partner the proper sales tools.
Email Marketing

4 Common Email Marketing Misconceptions . . . Demystified

'Mine is bigger than yours' is simply not the way to go.
Communication Strategies

12 Communication Tips You Can Learn From Monopoly

With this year marking the 80th year of the iconic game, it seemed a fine time to round up some wisdom that communicators have accumulated while playing the board game.
Creativity

Crayola Launches a Line of Coloring Books for Adults

Because sometimes it's fun to color inside the elaborate lines.
Ready for Anything

The 3-Part Elevator Pitch Formula You Need to Know

You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Marketing

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.
Marketing

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

It's a slippery slope to marketing perdition when you don't give customers the attention your data makes possible.
Web Design

The Non-Designer's Guide to Hiring a Great Freelance Web Designer

Five factors to consider to ensure you're hiring just the right one.
Word of Mouth

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.
Content Strategy

Why Live-Streaming Video Should Be the Next Battlefront in Your Brand's Social-Media Strategy

Nascent platforms like Periscope, Meerkat and YouNow will be widely embraced by marketers in the next six to 12 months, experts say.
Clothing Business

Aligning Your Wardrobe Style With Your Personal (and Professional) Brand

Your appearance tells your story. Is your story aligned with the business image you want to project?
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