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Marketing

Customer Engagement

The New Axis of Business Initiatives: Strategic Community Engagement

The power shift from business to consumer -- in the works for decades -- is now complete.
Public Relations

5 PR Hacks for Tech Companies

Without the right marketing and publicity efforts, target audiences may never learn about products and services companies are offering.
Take It From The Pros

5 Steps to Brand Your Startup for Success

Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.
Marketing

13 Online Marketing Blogs You Should be Reading (Infographic)

With so many out there, how do you know which ones are worth your time?
Marketing Strategies

Push Your Product, Not the Promotion

Many businesses waste precious effort and resources because they don't plan their brand promotion properly.
Website Traffic

5 Ways to Boost Your Conversion Rates and Supercharge Web Sales

Transform your ho-hum website into a high-performance sales engine.
Blogging

Blogging Success: Top Tools for Managing the Content Development Process

Here are few that can be super helpful for tracking your blog analytics, creating attractive images and managing social media.
Team Work

Why You Should Make Time to Speak Up for Your Business

Public speaking can help potential customers trust you and more important, what you're selling.
News and Trends

Report Highlights Digital Trends Entrepreneurs Need to Know About in 2015

ComScore's new white paper puts numbers behind the increasingly mobile habits of consumers.
Marketing Plans

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
Take It From The Pros

Have a Burning Business Question? Ask the Expert: Tim Riesterer.

Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Marketing

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.
Email Marketing

Email Subject Lines Can Really Suck. Here's How to Make Yours Better.

Here are some crappy email headline techniques -- or lack thereof -- that you will definitely want to avoid.
Mobile Marketing

4 Can't-Miss Mobile Marketing Best Practices

Help your business launch an exciting, innovative and successful campaign.