Marketing

Experimental marketing strategies

5 Lessons Learned From Bud Light's 'Up for Whatever' and Always' 'Like a Girl' Campaigns

Here's how to use fun interaction and deep emotional connection like these companies did with their wildly successful experimental marketing attempts.
Conscious capitalism

5 Tips for Marketing to Conscious Consumers

With do-good mentality on the rise, it's important for marketers to understand the evolving customer decision-making process.
Online Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.
Search

9 Ways Small Businesses Can Be Big on Google

With diligent attention to the tricks of the online business trade, smaller businesses can climb to that coveted first spot on the search page.
Content Strategy

4 Ways to Increase Your Content's Reach Without Breaking the Bank

While creating content can be a challenge in itself, it's often what you do with the content after it's been published that determines its effectiveness.
Social Responsibility

3 Ways to Boost Your Cause Marketing Strategy

Not only is supporting a cause good for the soul, but it's good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility.
Email Marketing

How to Make Your Startup Introduction Email Simple, Clear and Awesome

The first impression is everything -- even via email. Here are tips to get it right.
Payments

5 Online Payment Tips That Improve Conversion

To keep customers from abandoning the sale do everything to make the process smooth.
Online Marketing

16-Step Blueprint to Master Your Digital Marketing in 2016

Just as a great novel needs a readership in order to be successful, your business needs a stellar marketing plan.
Marketing

How Major Brands Are Using Livestreaming to Market to Millennials

It's a lot of trial and error for big-name companies that want to reach younger consumers through video-streaming services like Periscope.
Black Friday

5 Last-Minute Tips for Small Retailers to Boost Black Friday Sales

There's still time to make sure your ecommerce site is optimized, your social campaigns are a success and your inventory is under control.
Facebook Advertising

How Your Small Business Success Is Linked to Facebook's Success

Carefully assess your need for a mobile app and consider advertising with Facebook.
Viral Marketing

You Don't Have to Be Patti LaBelle to Score a Viral Product Review Video

James Wright Chanel's hilarious YouTube review of Patti LaBelle's Sweet Potato Pies caused a sell-out of the product at Walmart. Here's how it could happen to you.
Marketing Strategies

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
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