Marketing

3 Reasons You Should Ignore Pokémon GO
Marketing Bootcamp

3 Reasons You Should Ignore Pokémon GO

Resisting the urge to jump on the latest marketing trends can pay off big for your business.
Diana Mitchell
6 Strategies to Stand Out on Social Media
Marketing Bootcamp

6 Strategies to Stand Out on Social Media

Be creative and be tenacious in your social media marketing.
Stephen Key
All Business is Personal -- Especially in Ecommerce
Marketing Bootcamp

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
Nandini Rathi
How Pokémon Go Will Change Mobile Advertising
Marketing Bootcamp

How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
Janis Zech
10 Direct Mail Marketing Mistakes to Avoid
Marketing Bootcamp

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
Craig Simpson
7 Endangered Sales' Species
Marketing Bootcamp

7 Endangered Sales' Species

Good salespeople are few and far between. Here's seven types of salespeople you want on your team.
Stacey Alcorn
Understand Data and You'll Understand Why CMOs Make the Best CEOs
Marketing Bootcamp

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
Justin Gray
7 Marketing Tips to Help Grow Your Brand on Instagram
Marketing Bootcamp

7 Marketing Tips to Help Grow Your Brand on Instagram

Instagram provides a great marketing platform to reach potential customers from every corner of the world.
Jonathan Long
5 Invaluable Marketing Lessons Disney Movies Teach Us
Marketing Bootcamp

5 Invaluable Marketing Lessons Disney Movies Teach Us

There are good reasons that 'Finding Dory' is eating the competition.
Mansi Dhorda
A Complete Guide to Instagram Marketing
Marketing Bootcamp

A Complete Guide to Instagram Marketing

Where do you get started with Instagram? Start here.
An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
Marketing Bootcamp

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

The author of Contagious shares his insights on the elements of a viral marketing campaign.
Deep Patel
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
Marketing Bootcamp

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Jim Joseph
5 Must-Have Instagram Tools
Marketing Bootcamp

5 Must-Have Instagram Tools

Unlike Facebook, Instagram doesn't exactly make it easy for marketers to do their jobs. These tools circumvent that problem.
Matthew Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.