Marketing

Don't Be Boring: 3 Tips to Trying New Marketing Techniques
Marketing

Don't Be Boring: 3 Tips to Trying New Marketing Techniques

If you want to maintain a connection with your customers, you have to constantly adapt along with them.
Jim Joseph
Marketing Best Practices for SMBs on a Budget
Marketing

Marketing Best Practices for SMBs on a Budget

There are plenty of simple and effective marketing techniques that can help you promote your small business.
6 Ways Millennials Have Changed Business Practices
Millennials

6 Ways Millennials Have Changed Business Practices

These tech savvy workers are changing the way we work, for the better.
Richard Maize
3 Deal-Killing Strategies That Make Your Customers Walk Away
Sales Strategies

3 Deal-Killing Strategies That Make Your Customers Walk Away

Developing a strategy that is customer-centric will help you close the deal.
Jeff Shore
There's No Doubt That Amazon Alexa Is the Next Big Thing
Technology

There's No Doubt That Amazon Alexa Is the Next Big Thing

To take advantage of its voice-command assistant, Amazon has just launched an online hub to make it easy to hook your brand up to it.
John Lincoln
Customer Service Is Ground Zero For Success
Customer Relationship

Customer Service Is Ground Zero For Success

Try these eight best practices to make sure your company develops a 'customer-centric' focus.
Rohan Ayyar
10 Expert Tips for Driving More Marketing Qualified Leads
Customer Leads

10 Expert Tips for Driving More Marketing Qualified Leads

Warming up a MQL to your brand, developing trust and positioning this person to accept your solution is often accomplished through the content you offer.
Sujan Patel
3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS
SaaS

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
Craig Corbett
Top 8 Native Advertising Platforms for Advertisers and Publishers
Native Advertising

Top 8 Native Advertising Platforms for Advertisers and Publishers

Native ads flow so seamlessly within content they seem not to be ads at all.
Cynthia Johnson
The Secret of Story Telling
Take It From The Pros

The Secret of Story Telling

Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.
Adrienne Weiss and Greg Weiss
3 Cold Email Strategies With High Response Rates
Email Marketing

3 Cold Email Strategies With High Response Rates

The two most important things to keep in mind when it comes to cold email: persistence and personalization.
Eric Siu
Instagram Rolls Out Stories Ads to All Businesses
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
Lesya Liu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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