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Marketing

Growth Strategies

4 Shady Growth Tactics Entrepreneurs Should Never Use

You have to be in it for the long run, even when you're afraid you'll go broke in the short run.
Video Marketing

5 Low-Cost Ways to Get Started With Video Marketing

For the entrepreneurs with a big vision and a small budget.
Canada

Regardless of What You May Think, Canada Has Always Been a Tech Hub

Oh, Canada! It's home to the 'Silicon Valley of the North,' and the reason for that has nothing to do with President Trump's immigration policies.
Podcasts

The Best New App for Entrepreneurs to Record Podcasts

Start recording and distributing your podcast!
Netflix

What Netflix Habits Reveal About Your Target Audience

Viewers' "recently watched" lists offer insights that can help marketers deliver highly targeted messages. "Santa Clarita Diet," anyone?
Direct Mail

How Chief Marketing Officers Can Innovate With Direct Mail

The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.
Branding

How I Defined My Brand Language Using This Secret Tool

In our latest episode of 'Tough Love Tuesday', brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
stock art

5 Ways Stock Art Might Be Killing Your Small Business Brand

You could get sued. Your image could pop up on a competitor's site. It can't be trademarked. So, stop defending stock art because it's "cheap."
Influencer Marketing

3 Reasons Why Influencer Marketing Produces Incredible Value

Still on the fence about influencer marketing? It's time to join the trend.
Influencer Marketing

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.
Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Marketing

The 7 Top Video Tools You Should Be Using Now

Have you started your video marketing campaign yet? Because your competitors probably have.
Marketing to Millennials

Struggling to Market to Millennials? Here Are 4 Tips That Can Help.

The strategies that worked for baby boomers and Generation X just don't work anymore.
Marketing

The Holiday Marketing Guide for Small Businesses

We have officially entered the holiday season.
Marketing

The Easiest Way to Do Real-Time Market Research and Give Customers What They Want

How you can get the most money from your customers by giving them exactly what they want to buy