Marketing

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Marketing Bootcamp

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
Why Everybody Respects Professional But Nobody Likes Corporate
Marketing Bootcamp

Why Everybody Respects Professional But Nobody Likes Corporate

As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.
Perry Marshall
4 Ways to Survive Your Company's Rebrand
Marketing Bootcamp

4 Ways to Survive Your Company's Rebrand

When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
Robert Wallace
3 Content Marketing Trends You Need to Be Addressing in Q2
Marketing Bootcamp

3 Content Marketing Trends You Need to Be Addressing in Q2

Stay ahead of the content marketing game by following these three trends.
Sujan Patel
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Marketing Bootcamp

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.
Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.
Marketing Bootcamp

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.
Entrepreneur Network
What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery
Marketing Bootcamp

What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery

Bolanile Maté of Be Better Paris describes ways you can reinforce your core value system after it has been challenged.
Entrepreneur Network
How These 3 Fashionable Cousins Use Data To Drive Demand
Marketing Bootcamp

How These 3 Fashionable Cousins Use Data To Drive Demand

To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.
Brian Roberts
10 Elements of a Successful Data-Driven Marketing Strategy
Marketing Bootcamp

10 Elements of a Successful Data-Driven Marketing Strategy

The more work you put into the front end of your marketing strategy, the less sleep you'll lose worrying about results.
John Rampton
7 Strategies to Help Breathe Life into Your Dying App
Marketing Bootcamp

7 Strategies to Help Breathe Life into Your Dying App

Know what a 'paid-to-free' campaign is? You should.
Steve Young
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Marketing Bootcamp

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Mark Harrington
3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity
Marketing Bootcamp

3 Signs Your Startup Shouldn't Work With a Marketing Firm in Exchange for Equity

Equity payments are becoming a commonly used form of currency. But that doesn't mean they're right for you.
Erik Huberman
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
Marketing Bootcamp

6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands

In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Carolyn Sun
Designing a Customer Strategy Focused on Genuine Loyalty
Marketing Bootcamp

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Mark Harrington
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.