Marketing

How Small Businesses Are Cracking the Online Marketing Code
Online Marketing

How Small Businesses Are Cracking the Online Marketing Code

A strong SEO foundation will almost always lead to good results in the end.
Pratik Dholakiya
5 Marketing Essentials for Your Business to Appeal to Millennials
Marketing to Millennials

5 Marketing Essentials for Your Business to Appeal to Millennials

Millennials are unique and must be treated that way.
Ayodeji Onibalusi
How Virtual Reality Will Change Storytelling and Marketing in the Next Decade
Virtual Reality

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
John Boitnott
Google's New Mobile-First Index and the Death of Desktop SEO
Technology

Google's New Mobile-First Index and the Death of Desktop SEO

This will be a complete game-changer for on-site search engine optimization.
John Lincoln
How to Get the Media Hooked On Your Company
Publicity

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.
4 Strategies to Boost Customer Loyalty
Customer Retention

4 Strategies to Boost Customer Loyalty

The least expensive and most effective growth strategy is keeping the customers you already have.
Ayodeji Onibalusi
8 Steps to Get Your Product Successfully Reviewed by an Influencer
Entrepreneur Network

8 Steps to Get Your Product Successfully Reviewed by an Influencer

From finding the right person to giving appropriate guidelines, here are the steps needed to create a successful campaign.
5 Big Challenges Digital Marketers Faced in 2016
Digital Marketing

5 Big Challenges Digital Marketers Faced in 2016

It's up to advertisers to determine the best strategies for handling these hurdles in 2017.
Simon Grabowski
Trump Purposely Ignored 4 Golden Rules of Sales and Marketing
Marketing

Trump Purposely Ignored 4 Golden Rules of Sales and Marketing

He knew voters were tired of being wooed and campaigned to in the typical way. So he disrupted the typical approach.
Rafe Gomez
Put Your Money Where Your Marketing Is
Marketing

Put Your Money Where Your Marketing Is

Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says.
Constance Aguilar
6 Ways to Go Mainstream and Develop Your Brand
Media Coverage

6 Ways to Go Mainstream and Develop Your Brand

Here is how to get the press and influencers to notice you.
Lewis Howes
8 Holiday Tips for Better Branded Video Content
Video Marketing

8 Holiday Tips for Better Branded Video Content

Strengthen your brand image through appropriately themed video content.
Samuel Edwards
How a Contest or Giveaway Can Attract Business Prospects
Growth Strategies

How a Contest or Giveaway Can Attract Business Prospects

Find out how to attract attention from customers and the media with a contest.
Wendy Keller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.