Marketing

Create Effective Sales Campaigns with Showmanship
Marketing Bootcamp

Create Effective Sales Campaigns with Showmanship

The begins when you learn how to catch the customer's eye.
Craig Simpson
6 Ways to Align Your Mission With Your Content-Marketing Strategy
Marketing Bootcamp

6 Ways to Align Your Mission With Your Content-Marketing Strategy

Content-marketing strategy shouldn't be viewed as an 'ad' but as an external display of your company's internal values.
Jayson DeMers
Are You Worthy of Referability?
Marketing Bootcamp

Are You Worthy of Referability?

Does your image match your marketing? You are your biggest advertiser.
Ivan Misner
The Science Behind High-Converting Websites
Marketing Bootcamp

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Eric Samson
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Marketing Bootcamp

Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists

Know more about your customers and attract those who can spread the word about your business.
John Boitnott
4 Steps to Maximizing Customer Referrals
Marketing Bootcamp

4 Steps to Maximizing Customer Referrals

You can spend all you want on marketing, but the single-best new customer is still a referred new customer.
Shaun Buck
Donald Trump, Oprah and Tony Robbins Have Made Millions Giving Interviews. You Can, Too.
Marketing Bootcamp

Donald Trump, Oprah and Tony Robbins Have Made Millions Giving Interviews. You Can, Too.

Entrepreneur Network partner and marketing expert Matt Dubiel explains how the art of the interview can make you a very wealthy person.
Erin Schultz
Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps
Marketing Bootcamp

Teach Yourself to Become a Better Digital Marketer in 7 Easy Steps

Today's digital marketers have evolved into something akin to orchestra conductors. Are you ready, maestro?
Neil Patel
How Ad Tech Fuels Innovation
Marketing Bootcamp

How Ad Tech Fuels Innovation

Digital advertising is a moneymaker that allows smart companies to innovate and develop a diverse business.
Ophir Tanz
Here's How We Should Actually Track Website Conversions for Luxury Brands
Marketing Bootcamp

Here's How We Should Actually Track Website Conversions for Luxury Brands

For luxury brands, whose sales are often offline or in-store, tracking website conversions can be as difficult as choosing a present that your spouse actually likes.
Liraz Margalit
When You Should Hire a Creative Agency, and How to Maximize Your Investment
Marketing Bootcamp

When You Should Hire a Creative Agency, and How to Maximize Your Investment

Creative agencies come up with concepts and strategies to help brands develop creative voices and stand out via commercials, print ads, events, online engagement and more.
Andrew Medal
How to Write Cold Emails a Lot Better Than You Do Right Now
Marketing Bootcamp

How to Write Cold Emails a Lot Better Than You Do Right Now

In this episode of "Cold Email Teardown," Entrepreneur Network partner and SEO expert Alex Berman tears apart a cold email in order to make it better.
Erin Schultz
How Your Business Can Capitalize on Facebook Live
Marketing Bootcamp

How Your Business Can Capitalize on Facebook Live

When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Eric Siu
5 Tips for Direct Mail Marketing
Marketing Bootcamp

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Doug and Polly White
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.