Marketing

9 Products and Services That Boost Musicians' Productivity
Marketing Bootcamp

9 Products and Services That Boost Musicians' Productivity

Spend less time on administrative tasks so you can spend more time making music.
Lucinda Watrous
Transform Your Company's 'About Page' From Jargon-Filled to Genuine
Marketing Bootcamp

Transform Your Company's 'About Page' From Jargon-Filled to Genuine

Show your company's true colors with a thoughtful and heartfelt introduction.
Aaron Agius
7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format
Marketing Bootcamp

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
Eric Siu
4 Realities Sellers Need to Align With and Engage Executives
Marketing Bootcamp

4 Realities Sellers Need to Align With and Engage Executives

Selling to the C-suite is about explaining the product's value to achieving company-wide goals.
Frank Visgatis
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Marketing Bootcamp

5 Invaluable Marketing Lessons Disney Movies Can Teach Us

Just look at how 'Finding Dory' is chewing up the competition.
Mansi Dhorda
To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page
Marketing Bootcamp

To Maximize Results Stop Sending Anyone Anywhere Except Your Landing Page

Increase those conversions you've been working so hard to get.
Lesya Liu
Shout About It When You Finally Do Get Positive Media Attention
Marketing Bootcamp

Shout About It When You Finally Do Get Positive Media Attention

Extra! Extra! Read all about it. When your company good press it's your job to make sure everyone sees it at least twice.
Jonathan Long
Stay One Step Ahead of Your Competition
Marketing Bootcamp

Stay One Step Ahead of Your Competition

Here are strategies that you can implement both on and offline to help keep your ear to the ground, understand your market and keep tabs on your competition.
A Defined Approach to Fitness Marketing
Marketing Bootcamp

A Defined Approach to Fitness Marketing

Fitness and health companies can pump up their profits by specifically targeting their customers.
Andre Bourque
6 Content Marketing Tips for First-Timers
Marketing Bootcamp

6 Content Marketing Tips for First-Timers

Follow Entrepreneur Network partner Salma Jafri's advice, and you'll draw customers to your content in no time.
Entrepreneur Staff
Stop Selling the 'What' and Start Selling the 'Why'
Marketing Bootcamp

Stop Selling the 'What' and Start Selling the 'Why'

What your product can deliver may thrill you and your team, but your customers want to know why it matters to them.
George Deeb
Defining Your Ever-Present Brand Energy
Marketing Bootcamp

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Karen Tiber Leland
Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals
Marketing Bootcamp

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

The first half of year is gone. Here's the data you need to amplify sales with better channel merchandising in the second half.
Tracey Wallace
Breakthrough Storytelling Starts With Audience Intelligence
Marketing Bootcamp

Breakthrough Storytelling Starts With Audience Intelligence

Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.
Michael Brito
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.