Marketing

5 Ways to Get Media Coverage as a Startup
Marketing Bootcamp

5 Ways to Get Media Coverage as a Startup

Breaking news at your company? Who ya gonna call?
Jayson DeMers
Why 'Digital' Marketing Is the New Traditional Marketing
Marketing Bootcamp

Why 'Digital' Marketing Is the New Traditional Marketing

All types of marketing have the same function: to garner attention.
Visual Marketing and the Future of Geolocation
Marketing Bootcamp

Visual Marketing and the Future of Geolocation

Be prepared for the future of personalized marketing through geolocation.
Daniel Newman
Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads
Marketing Bootcamp

Free Webinar: 7 Deadly Mistakes Beginners Make with Facebook Ads

Advertising on Facebook has the potential to revolutionize your sales program but there are a lot of ways to get it wrong.
Perry Marshall
Your Lame Small Talk Could Be Costing You the Sale
Marketing Bootcamp

Your Lame Small Talk Could Be Costing You the Sale

You don't have to be a brilliant conversationalist, just mind your manners, remember names and listen.
Jacqueline Whitmore
7 Must-Use Tools for Building an Infographic
Marketing Bootcamp

7 Must-Use Tools for Building an Infographic

While infographics look fancy, they are actually pretty easy to create.
Sandrine Sahakians
5 Marketing Tips for Reaching the DIY Generation
Marketing Bootcamp

5 Marketing Tips for Reaching the DIY Generation

These tips will help you put your marketing campaign in front of more people.
Anna Johansson
25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)
Marketing Bootcamp

25 Ecommerce Conversion Hacks to Make Your Website Profitable (Infographic)

Simply starting an ecommerce website will not get you into the Fortune 500, but these tips can definitely help your bottom line.
Peter Gasca
6 Reasons to Invest in a Content Marketing Strategy Right Now
Marketing Bootcamp

6 Reasons to Invest in a Content Marketing Strategy Right Now

Why haven't you done this already? What's on your schedule for today?
Jayson DeMers
How to Find and Approach the Right Reporters
Marketing Bootcamp

How to Find and Approach the Right Reporters

Why pay for an ad when you can get immediate, widely read coverage in the media?
Zach Cutler
Can You Ever Be a 'Prophet In Your Own Land'?
Marketing Bootcamp

Can You Ever Be a 'Prophet In Your Own Land'?

You may be too familiar to local audiences, so you may need to work from the outside in.
John Brubaker
Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name
Marketing Bootcamp

Apple Loses Trademark Battle, Allowing Chinese Company to Use the 'IPHONE' Name

The Beijing company Xintong Tiandi Technology can now sell IPHONE-branded purses, wallets and phones cases.
Lydia Belanger
Why an Authentic Purpose Is the Best Differentiator
Marketing Bootcamp

Why an Authentic Purpose Is the Best Differentiator

Entrepreneurs plan on how they'll execute a business or service, but the real question driving a sustainable brand should be 'Why?'
Kelly Wenzel
This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes
Marketing Bootcamp

This Startup Offers Publicists a Better Alternative to Clogging Journalists' Inboxes

Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.
Nina Zipkin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.