Marketing

Public Relations

7 Ways to Determine Who on Your Team Could Speak for the Company

The ideal spokesperson is the person on your staff who is always talking positively about the company already.
Entrepreneur Mindset

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Quizzes

How to Use Quizzes to Boost Your Marketing Strategy

Using quizzes as a part of your marketing strategy is one of the most underrated types of content that every marketer should be trying.
Toys; Games

This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors

It's the first in Hasbro's line of 'companion' pets for the elderly.
Ready for Anything

6 Ways to Take Advantage of Small Business Saturday on Nov. 28

Hosting a special event, updating your website and shooting out those hashtags are just a few marketing tools to use during the small business event of the season.
Content Strategy

How to Stop Writing Yawn-Worthy Content

If you want to stick in your readers' minds, your content needs to stand out -- and one of the best ways to do this is to tell a story.
Content Strategy

How to Decide on the Right Format of Content for Your Marketing Efforts

Both longform and shortform content are equally valuable. The utility of either is maximized when you know where, when and how to use each.
Small Business Saturday

10 Ways to Prepare for Small Business Saturday

The time is now to beef up your presence online and otherwise for this popular annual retail event for the little guys.
Google Rankings

15 Ways to Get a Top Google Ranking for Your Small Business

Getting you business noticed online boils done to being the among the first few listings on the first page of Google search. Getting there is mostly a matter of working at it.
Customer Experience

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.
Marketing

4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion

Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Advertising

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
SEO

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.
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