Marketing

Email Marketing

10 Ways to Improve the Open Rates of Your Marketing Emails

Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
Writing

When It's OK to Use an Exclamation Mark and When It's Not (Infographic)

You probably shouldn't, but this flowchart will help you know for sure.
Take It From The Pros

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Inspiring Your Team

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Take It From The Pros

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Public Relations

5 Tools to Fuel Your Company's PR Machine

Mobile and web innovations can make managing public relations in the digital age faster and easier.
Customer Service

4 Questions to Ask When Planning Effective Customer Messages

When it comes to communicating with your customers, just a few minutes of planning will save you time, energy and possibly, trouble, later down the line.
Mobile Marketing

3 Ways to Grab an Early Piece of the $500 Billion Opportunity in Mobile Marketing

Almost half of a brand's customers will soon be proverbially "up for grabs" to anyone with an effective mobile marketing strategy.
Networking

How to Network When You're Socially Awkward

Never mind the old-school cocktail party. Be a digital player: Join online professional groups. Or better yet start your own.
Online Marketing

The 5 Qualities That Make an Image Shareable

Images are more likely to gain attention, entice your community to take action and inspire brand advocacy if they accomplish one or more of five key goals.
Finding Customers

5 Tips for Finding Your Ideal Customers Instead of Waiting for Them to Find You

Heat up your cold calling by focusing on the companies that most need your product.
Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.
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