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Marketing

Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Conferences

Your Tech Conference Can't Succeed Unless You Get Production Right

Nobody will notice that the keynote speaker is brilliant if the slides are upside down.
Ask the Expert

How to Do PR on the Cheap

The digital world has opened up a whole new world of marketing when you have a shoestring budget.
Events

Hire Professional Moderators So Your Event Panels Don't Suck

While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.
Luxury Retail

Tap Into the Growing Luxury Market By Understanding the Buyers

People who can easily afford full price look just as hard for a deal as those who can't.
Lead Generation

3 Ways to Tweak What You're Doing Anyway to Generate More Leads

The secret to content marketing genius is just being smarter with what you have to work with.
Marketing

5 Attributes the Modern Marketer Must Possess

Gone are the days of calling a marketing campaign successful, because it looked good and sales rose that quarter.
Social Media

Finding the Perfect Match in the Social Media Platform Universe

Each social media platform has its own "flavor." Which is right for you?
Design

Teen With Cerebral Palsy Inspires Nike to Design Zip-Around Sneakers for the Disabled

What began as a request from a Florida high school student has now become a full-fledged Nike product.
Public Relations

4 PR Strategies You Should Be Using Right Now

While 2015 may not exactly resemble the world of flying cars, there is no argument that wide advances in technology have dramatically shifted how businesses communicate.
Presidential Elections

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Candidates from both parties believe the road to the oval office is paved with new technologies.
Marketing

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Data Analysis

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
Blogging

5 Steps to Take to Start Your Small Business Blog Today

The first step: Get to know WordPress, up close and personal.
Amazon

Amazon's 'Prime Day' Is Looking Like a Win for WalMart

Amazon's promise of a discount bonanza disappointed Prime members and served to showcase WalMart's discounting dominance.