Marketing

Mobile Apps

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Rahul Varshneya
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Alyson Shontell
The Last Thing You Want Your Customers to Do: Think
Sales

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
Liraz Margalit
The Bigger the Brand, the More Likely Its Customers Feel Ignored
Customer Feedback

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Ray King
Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility
Halloween

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.
Kate Taylor
Our Experts' Tips for Keeping Social Media Manageable
Coaches Corner

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
Linda Lacina
How to Boost Your YouTube Ranking (Infographic)
SEO Tips

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
Kevin Allen
5 Ways Small Businesses Can Afford a Big-Time Trade Show
Trade Shows

5 Ways Small Businesses Can Afford a Big-Time Trade Show

Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
Kedma Ough
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
Facebook Shares Fall on Warning of Increased Spending
Facebook

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
5 Reasons Your Business Should Not Advertise on Google AdWords
Online Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
David Rodnitzky
The Science of Great Content -- Think in Terms of 'AURA'
Content Marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Mel Carson
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Facebook Advertising

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.