Marketing

Customer Experience

Why Smart Companies Are Making Customer Experience a C-Suite Job

Putting a senior executive in charge of managing customer experience is a powerful way to align departments happy in their silos.
Marketing

4 Ways Chipotle's Burrito Card Proves the Power of Exclusivity in Brand Promotion

Ever heard of this elusive burrito card? Didn't think so. Now you really want one, don't you?
Marketing

3 Lessons from Starbucks' Red Cup 'Controversy'

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.
Advertising

Why the Bloomingdale's Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.
SEO

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.
launch party

Who, What, Where and Wine Are the 4 Keys to a Great Launch Party

Few people will think your product sucks when the party includes an open bar.
Marketing

Get Out of the Dark Ages of Cold Calling and Business Cards. Modernize Your Marketing Now.

Here are four ways to update your approach to email marketing, website design and more.
Content Marketing

3 Reasons Why Content Marketing Is the 'Only Marketing Left'

Maximize your use of blogs and curated content and be as good as gold.
Crowdsourcing

Treat Customers as Co-authors, Not Targets, and Hit a Marketing Bullseye

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.
Marketing

How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Marketing

Internal Analysis Will Bring Out the Best in You -- and Your Business

Stop using the same old dry-as-toast techniques you learned in business school. Start working on you.
Product Returns

3 Ways Smart Retailers Leverage Product Returns for Data

Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.
Ready for Anything

4 Strategies for Equalizing Your Commercial and Consumer Bottom Lines

Here's how to get each sales channel to work in tandem with the other.
Trade Shows

6 Ways Disengaged Trade Show Staff Let Opportunity Pass You By

The best marketing investment you will ever make is training and motivating the people you hire to staff your trade show booth.
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