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Marketing

Ask the Expert

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
Blogging Tips

13 Tips for Creating and Pitching Contributed Content

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.
Public Relations

4 Alternative Metrics to Evaluate Your PR Campaign's Success

We've moved oh so far since the days of limited information about PR placements.
Writing

6 Epiphanies I've Had Writing Explosive Content

A Entrepreneur columnist reflects on the takeaways he's learned so far after seeing some of his articles go viral.
Customer Support

Handling the Curveballs of Customer Support

Here are a handful of troublesome scenarios you may come across, and some guidance on how to handle them.
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Marketing Ideas

5 Innovative Ideas for Engaging Your Fickle Audience

People are deluged with marketing but you can still earn their attention.
Amazon

What Prime Day Means for Amazon and Other Ecommerce Brands

There's plenty of excitement in the hours leading up to Prime Day, but one thing is for sure: Amazon is making a savvy business decision that further establishes the company as one of the most progres...
Seniors

4 Tips on Building Tech Products for Boomers

With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology address...
Bloggers

3 Tips for Tapping Into the Power of Blogs

How you can pitch or partner your way to success with bloggers.
Video Tips

You Can Run a Great TV Campaign Without TV

While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.
Wordpress

7 WordPress Plugins That Will Quickly Help Your Site Get More Traffic

There are some incredible tools that can help you optimize, audit and promote your site to help you increase your traffic.
Email Marketing

The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere

Email seems so old school, but when you get the essentials right it sizzles.