Marketing

5 Strategies for Turning Ecommerce Browsers Into Buyers
Increasing Conversions

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
Rocco Baldassarre
What Happened to the Real Black Friday?
Retail Businesses

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Jim Joseph
Twitter Unveils Improved Tools to Report Harassment
Twitter

Twitter Unveils Improved Tools to Report Harassment

The company said it will now require less information from users flagging inappropriate content, among other changes.
How You Can Generate Effective PR With a Limited Budget
Public Relations

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Rule Breakers: 5 Social Brands That Defy Best Practices
Social Media Marketing

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
Brian Honigman
5 Moves Small Retailers Must Make to Compete With Big Box Stores
Retail

5 Moves Small Retailers Must Make to Compete With Big Box Stores

Local stores have more than one slingshot to use in their never-ending David vs. Goliath competition with national chains.
David Goldin
How to Tell Your Small-Business Story
Storytelling

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Daniel Newman
How to Write a Blog Post in Just 30 Minutes
Writing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.
Mel Carson
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Kate Taylor
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Public Relations

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Matthew Toren
Your Attire Speaks Volumes Before You Open Your Mouth
Dress Codes

Your Attire Speaks Volumes Before You Open Your Mouth

Dress to impress the audience at your next presentation. Your grooming and sprucing up become part of the message.
Jacqueline Whitmore
7 Tips for Storytelling That Dazzles Audiences
Storytelling

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Thai Nguyen
The Science of Building Buyer Personas (Infographic)
Online Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Eric Siu
Why Lead Generation Remains a Challenge in a Mobile World
Lead Generation

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Brett Relander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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