Marketing

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
Mark Zuckerberg

WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin

He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
Laura Entis
3 Ways to Beat Referral Fatigue in Sales
Sales Strategies

3 Ways to Beat Referral Fatigue in Sales

While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
Chris Macomber
Find the Courage and Ask Some Clients How Your Company Can Improve
Customers

Find the Courage and Ask Some Clients How Your Company Can Improve

To get a clear picture of what you're doing well and what you can do better, skip the big data and high-rent consultants. Your customers will tell you, if you just ask.
Ryan Vanni
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Microsoft

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
Benjamin Kabin
Position Your Brand So It Reflects Who You Are
Branding

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Jim Joseph
Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'
Viral Videos

Watch IKEA's Spooky Halloween Ad That Pays Perfect Homage to 'The Shining'

'Late night shopping may never be the same again,' the homeware retailer warns.
Geoff Weiss
How to Repurpose Content for Your Online Marketing
Content Marketing

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself—well, there's only so much to go around.
You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts
neuromarketing

You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts

Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'
Thai Nguyen
How These Brands Captured Millennials' Hearts in Just 9 Months
Branding

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Kate Taylor
10 Common Blog Writing Mistakes (Infographic)
Blogging

10 Common Blog Writing Mistakes (Infographic)

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Kevin Allen
 Launching a Website: How to Keep it Manageable
Coaches Corner

Launching a Website: How to Keep it Manageable

Don't let your content strategy overwhelm you.
Linda Lacina
Branding

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
Ray Hennessey
The 4 Qualities of Businesses That Should Advertise on Facebook
Facebook Advertising

The 4 Qualities of Businesses That Should Advertise on Facebook

While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
Can Subway Ads Bring Mainstream Users to Foursquare?
Foursquare

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
Erin Griffith
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.