Marketing

The Science of Building Buyer Personas (Infographic)
Online Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Eric Siu
Why Lead Generation Remains a Challenge in a Mobile World
Lead Generation

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Brett Relander
Brands Waste Resources on Facebook and Twitter
Social Media Marketing

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
Kevin Allen
The One Secret You Need to Know to Increase Sales
Sales Strategies

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
Mike Templeman
4 Reasons Why Customers Vanish Without a Word
Customer Loyalty

4 Reasons Why Customers Vanish Without a Word

Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
John Boitnott
The Dangers of Overconfidence in Sales Projections
Sales Strategies

The Dangers of Overconfidence in Sales Projections

Companies must be proactive in accurately tracking potential buyer activity and not lag in use of social media.
Frank Visgatis
To Make Your eBook a Success, Focus on These 4 Things
E-Books

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Larissa Russell
Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.
Content Marketing

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
Jesse Torres
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Retail Businesses

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Tanya Benedicto Klich
Transform Seasonal Shoppers Into Loyal Shoppers Year-Round
Customer Loyalty

Transform Seasonal Shoppers Into Loyal Shoppers Year-Round

Harness these six methods to secure new customers for the long haul.
Tiffany Monhollon
How Far Is Too Far in the Race for Eyeballs?
Take It From The Pros

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Catherine Clifford
6 Changes Your 2015 SEO Strategy Must Focus On
SEO

6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.
Jonathan Long
Blogging Is an Art But Attracting the Right Audience Is a Science
Blogging

Blogging Is an Art But Attracting the Right Audience Is a Science

You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
Pratik Dholakiya
How to Motivate Your Content Marketing Team
Content Marketing

How to Motivate Your Content Marketing Team

Incentivizing a content marketing team can keep the team accountable and boost results.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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