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Marketing

Take It From The Pros

Make Customers Fall in Love With Your Brand

By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Linkedin

4 Tips for Supercharging Your Business's LinkedIn Profile

To make yourself stand out among the thousands of other people on LinkedIn, create a compelling profile using this advice.
Take It From The Pros

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
Video Marketing

The 4 Essentials of Video Content Marketing Success

Video has become the essential marketing tool with rich rewards for brands that get it right.
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
worth-knowing

Why Networking Is an Overrated Career Tool

By itself, networking is ambiguous and inefficient, as the simple act of networking lacks a clear beginning and end goal.
Video Marketing

5 Big Ways to Make Your Micro-Video Stand Out

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.
Email Marketing

10 Ways to Improve the Open Rates of Your Marketing Emails

Far from being "dead," email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy.
Team Work

When It's OK to Use an Exclamation Mark and When It's Not (Infographic)

You probably shouldn't, but this flowchart will help you know for sure.
Take It From The Pros

10 Reasons Why Your Personal Brand Sucks

Not that anyone cares about your personal brand, but the least you could do is present yourself to the world correctly.
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Public Relations

6 Reasons Your PR Is Failing

Everyone is confused about what publicists do these days. Understand some of the common pitfalls and strategize more effectively with a pro.
Email Marketing

The 5 Mistakes That Will Land Your Email in the Spam Folder

Email providers and readers are raising the standards for what content makes it into the inbox and what lands in the junk pile.
Inspiring Your Team

How to Find Your Next Marketing Rock Star (Infographic)

Check out these essential qualities for success and ways to keep a top performer.
Take It From The Pros

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.