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Marketing

Competition

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Ecommerce

5 Tools to Help Your Online Business Realize Its Full Potential

Many online businesses take root using just the basics but once you have traction, it pays to invest in more sophisticated tools.
Learning

Want to Take Your Business to the Next Level? Boost Your Marketing and Coding Skills.

Thanks to the Internet, finding places to learn and build these skills conveniently and cost-effectively has never been easier.
Crowdfunding

6 Ways to Use Crowdfunding for Product Development

Instead of going through the tedious and costly traditional route of market research, more entrepreneurs are turning to crowdfunding for product-market fit.
Marketing

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Trade Shows

5 Tricks to Help You Stand Out at a Trade Show

Go beyond the norm and invest in something unique to make trade shows worth your time, energy and hard-earned money.
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Websites

Score More Customers With Your Website With These 4 Tips

With more and more people relying on their smartphones, follow these tips to make your homepage more efficient.
Content Marketing

Content Is Customer Success

The problem: a focus on virality, not utility. Creating content for the customer become a footnote.
Marketing Strategies

Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy

The consumer era is upon us and customer-centricity is the new black when it comes to marketing, so how can we measure the return on investment?
Content Marketing

How to Develop a Plan of Attack for Your Content-Marketing Strategy

Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
Marketing

4 Valuable Sources of Help Selling Your Book

Authors are on their own when writing a book but there is plenty of help available for marketing it.
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Conferences

There Are Challenges When Your Tech Conference Gets Popular

Conferences are a powerful method of generating leads but there is nothing easy about getting one going, or managing it as it grows.
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.