Marketing

Marketing

10 Buzzworthy Marketing Strategies Worth Explaining

From T.O.F.U. to amplification and applause, here are a few marketing techniques you need to know about.
Marketing

You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan

A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Lyft

Great Scott! Lyft Offers Free DeLorean Rides in NYC

In honor of Back to the Future, the company is allowing people to travel in 'McFly Mode.'
Content Marketing

4 Indispensable Content-Marketing Resources

The social media cacophony makes it difficult to be heard but an entire industry has developed to amplify your company's message.
Instagram Marketing

How to Create a Killer Instagram Ad in Under 10 Minutes

Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.
Web Design

The Key Elements of a Great Blog Design (Infographic)

If you're lost with design and need some guidance, this infographic is the perfect blueprint of an optimal blog design.
Facebook

5 Tips for Effectively Setting Up Facebook Ads

The fact alone that you can target and segment an audience almost down to the color of pants someone wears on a Tuesday is incredibly valuable.
Branding

Don't Brand for Now, Brand For 'Then'

Brand your success point, not your success journey. But, first, know the difference.
Ready for Anything

Finding the Customers Right In Front of Your Eyes

An interesting anecdote about mattresses, client lists, and prospecting that can give you the insight you need to take your business to a whole new level.
Branding

Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

Do you know the differences and what these different players can do for your brand?
Ready for Anything

Catch Me If You Can: How to Get Sales Leads to Chase You

Authority, automation and good listening skills are key in getting prospects to come to you instead of the other way around.
Storytelling

4 Elements of Brand Stories That Inspire Customer Loyalty

The most important asset your business can have is customers who've connected with your narrative.
Marketing

5 Marketing Strategies That Don't Involve Social Media

What else can a business do to reach people? Here are some ideas that don't involve likes, shares or tweets.
Social Entrepreneurs

A Mega-Investor's 6 Best Marketing Tips for Social Businesses and Nonprofits

When your business is mission-driven, there is the added complexity of educating potential customers on the purpose and the drive behind the organization.
Marketing

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.
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