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Marketing

Writing

Simple Grammar Tips for Small Businesses

Review these helpful tips before sending that news release or printed material out into the world.
Content Marketing

17 Things That Belong in Your Editorial Planner

If you're struggling with content marketing, organizing and keeping track of these fields should help.
Customer Relationship

The Art of Making Customers Happy on Social Media

If you sell something online or if you run a business with an online presence, you have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. Sometimes its mo...
Public Speaking

4 Easy Steps to Get You on TEDx Talks

Lights! Camera! Action! Here's how to get there.
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Websites

What You Need to Know About Google's Recent 'Phantom' Update

If you're up to date with the search giant's mobile requirements, you need to make sure you have quality content.
Customer Loyalty

4 Steps to Attracting and Building Better Customers

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.
Mobile Marketing

What They Haven't Told You About Mobile-First Marketing

While many brands understand the importance of a strong mobile presence, they do not necessarily know how to get there.
Online Marketing

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Content Strategy

6 Ways to Build a Rabid Following on Social Media

Whatever your industry, you're in the business of content marketing.
Emotional Intelligence

5 Ways to Respond to Negative, Evil Emails

These are proven methods for keeping your emotions within reason, so that you don't hit 'send' while your emails, tweets, comments, and virtual chime-ins are still flaming.
Trade Shows

4 Ways to Grow Your Business at Trade Shows

There is no greater opportunity to boost your business than when everyone who matters in your industry is under one roof.
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Nostalgia

Stop and Smell the Cucumber Melon: Your Fave Teen Fragrances Are Back

Everything old smells new again at Bath & Body Works.