Marketing

Customer Loyalty

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
Apple Pay

How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry

Huge consumer businesses quickly accepted Apple's new payment system but less tech-savvy small businesses might have the most to gain.
Inspiring Your Team

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.
Marketing Strategies

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
Take It From The Pros

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
Marketing Mistakes

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
Millennials

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
Take It From The Pros

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Customer Loyalty

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
Take It From The Pros

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Online Marketing

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
Advertising

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Take It From The Pros

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue