Marketing

6 Personal Branding Rules to Being Popular and Profitable
Take It From The Pros

6 Personal Branding Rules to Being Popular and Profitable

Rule #3: don't tie yourself down with too many rules.
5 Ways Social Media Has Transformed Tourism Marketing
Marketing

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.
Juliet Carnoy
4 Reasons Why Your Business Should Invest in Content Marketing
Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Regardless of your industry, content marketing can help you turn traffic into leads.
Dan Scalco
How to Communicate Your Brand Across Multiple Audiences and Platforms
Take It From The Pros

How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Jill Schiefelbein
Before You Start 'Chilling,' Netflix Wants to Help You Work Out
Netflix

Before You Start 'Chilling,' Netflix Wants to Help You Work Out

It's time to lose the potato chips. The streaming service has instructions to make a personal trainer device.
Rose Leadem
What is 'Authority Marketing' and How Do You Achieve It?
authority marketing

What is 'Authority Marketing' and How Do You Achieve It?

Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Adam Witty
Pizza Hut Rolls Out Crazy Shoes That Order Pizza
Pizza Hut

Pizza Hut Rolls Out Crazy Shoes That Order Pizza

But you guessed it: It's a marketing ploy.
Rose Leadem
3 Common Sense Keys That Drive Repeat Customers
Customer Service

3 Common Sense Keys That Drive Repeat Customers

Once you realize you are selling to people you won't be mystified about what it takes to treat them right.
Tor Constantino
8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year
Marketing

8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year

Why entrepreneurs should select Facebook as your primary digital marketing channel.
Manish Dudharejia
Content Marketing Tips: How to Use Live Video to Build Your Brand
Marketing

Content Marketing Tips: How to Use Live Video to Build Your Brand

Everyone's going crazy over live video, and for good reason.
Salma Jafri
The Clever Strategy That Turned an Unknown Book Into a Bestseller
The Fix

The Clever Strategy That Turned an Unknown Book Into a Bestseller

There's a better way to leverage influencers.
How to Create a Happy Marriage Between Brands and Influencers
Marketing

How to Create a Happy Marriage Between Brands and Influencers

Don't just find the biggest names you can -- find the people who fit what you do.
Jonathan Long
This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.
Crisis Management

This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.

Six reputation management lessons you can learn from GitLab's mistake.
Nadia Nazarova
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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