Marketing

Email Marketing

Effective Email Strategies for Startups Marketing on a Budget

Develop personas, and write customized emails that offer genuine value.
Crisis Management

What Entrepreneurs Can Learn From Theranos's Fall From Grace

Honesty and transparency are vital for success. Don't let your customers hear from somebody else that you've sold them a work in progress.
YouTube

6 Ways You Can Use YouTube to Reach Your Intended Audience

Discover six way you can use YouTube as a low-cost marketing tool to generate new customers and sales.
Sales

Understanding the Consumer Sales Cycle

The "Attention, Interest, Desire and Action" funnel could be key to your marketing success. Find out how it works.
SEO Tips

This Ingenious PR Strategy Will Improve Your SEO

Public relations isn't just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget.
Social Media Marketing

7 Psychological Hacks You Can Use to Launch an Emotional Social Campaign

Consumer disenchantment with social media advertising is the problem. How are you going to fix it?
Email

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

You'll win more business with personalized automated email campaigns -- here's how to do it.
Influencer Marketing

Creators Are Often Influential But They Hate Being Called 'Influencers'

Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers -- a term they almost never use.
Social Impact

Consumers Will See Right Through You If Your Social Impact Message Isn't Authentic

Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place.
Twitter Marketing

3 Ways to Use Twitter to Increase Search Rankings

Twitter's partnership with Google is an opportunity to increase your company's visibility.
Social Media

7 Strategies to Grow Your Facebook Audience

Live video needs to be a part of your social strategy.
Photography

Your Photo Tells Potential Clients a Lot. Here's How to Make It Say Exactly the Right Things.

Two Princeton psychologists say it takes one-tenth of a second to judge a person's character, even in a photo. So, use that time well.
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