Marketing

Successful Selling Only Begins With the Sale
Marketing Bootcamp

Successful Selling Only Begins With the Sale

That's just the start of what can become a beautiful relationship, featuring evergreen sales and long-term contracts. Have a plan for getting there.
George Deeb
This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram
Marketing Bootcamp

This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

Entrepreneur Network partner features Nathan Michael, who creates visually stimulating images for brands that they can use on social media every day.
Erin Schultz
What the Band 'Fall Out Boy' Taught Me About Growing a Business
Marketing Bootcamp

What the Band 'Fall Out Boy' Taught Me About Growing a Business

Lessons in marketing innovation from a rock band and how they can help your business grow.
Chris Cornell
How to Make Content the Engine That Drives Sales
Marketing Bootcamp

How to Make Content the Engine That Drives Sales

An effective content strategy can generate greater volumes of customer traffic and sales.
Derek Miller
7 Reasons to Stop Writing Cold Emails and Throw an Event Instead
Marketing Bootcamp

7 Reasons to Stop Writing Cold Emails and Throw an Event Instead

It's hard to build trust and intimacy over the phone or email. Why not change things up and instead get up close and personal?
Bill Carmody
5 Keys to Building Your Ecommerce Site
Marketing Bootcamp

5 Keys to Building Your Ecommerce Site

Your first step: Ignore the eye rolls and decide on your vision.
Thomas Smale
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Marketing Bootcamp

7 Ways to Get PR Before You Can Afford to Hire a PR Manager

Add media attention to that list of startup essentials you have to get done, even if you have to learn as you go.
Mike Kappel
5 Ways to Effectively Market to Baby Boomers
Marketing Bootcamp

5 Ways to Effectively Market to Baby Boomers

With this massive market of consumers, your traditional 500-word brochure may be a much better marketing tactic than a 140-character Tweet.
8 Ways to Be Certain You Are Selling Solutions Through the Right Channel
Marketing Bootcamp

8 Ways to Be Certain You Are Selling Solutions Through the Right Channel

No product is so good that people will buy it without ever hearing about it or if they can't find it.
Martin Zwilling
Email Marketing: There's a Good Chance You're Doing It Wrong
Marketing Bootcamp

Email Marketing: There's a Good Chance You're Doing It Wrong

Do consumers keep deleting your emails? Find out why, and learn tricks to prevent it.
Tony Delmercado
Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day
Marketing Bootcamp

Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

In this video, Entrepreneur Network partner and content-marketing expert Salma Jafri explains how to be truly authentic -- not completely annoying -- on social media.
Erin Schultz
This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days
Marketing Bootcamp

This Small-Business Owner Increased AdWords Profits by 50 Percent in 60 Days

You can do the same. Here are his three strategies you can copy.
Brian Hughes
4 Ways to Have an Edge When Competing for a Startup Job
Marketing Bootcamp

4 Ways to Have an Edge When Competing for a Startup Job

Getting a job, any job, is not an easy task, but preparing for the interview isn't a mystery. Master these aspects to get into the next round.
Fan Bi
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.