Marketing

10 Free SEO Resources Every Marketer Should Use
Marketing Bootcamp

10 Free SEO Resources Every Marketer Should Use

Experiment with these tools to see how they can best fit into your strategy.
Jayson DeMers
This Company Sees Right Through Your Label
Marketing Bootcamp

This Company Sees Right Through Your Label

Paul Schaut, CEO of Label Insight, highlights the significance of deconstructing data from product labels.
Announcing Entrepreneur Lending Powered by CAN Capital
Marketing Bootcamp

Announcing Entrepreneur Lending Powered by CAN Capital

Entrepreneur Lending powered by CAN Capital is an exclusive funding center for small-business owners looking to open new locations, purchase inventory or equipment, hire new employees or fulfill other business needs.
Ryan Shea
These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes
Marketing Bootcamp

These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes

Along with providing some helpful advice to viewers, these videos are great content marketing for the company that produced them.
Stephen J. Bronner
The Basics of Multi-Location and Franchise Marketing
Marketing Bootcamp

The Basics of Multi-Location and Franchise Marketing

Focus on making individual businesses and the corporation thrive at the same time.
Scott Langdon
Free Ways to Use Pokémon GO to Increase Business
Marketing Bootcamp

Free Ways to Use Pokémon GO to Increase Business

No PokéStop? No problem. All you need is your smartphone and a bit of creativity.
Caitlin Kullberg
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
Marketing Bootcamp

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
Jayson DeMers
Why Marketing Is Not the Job for the Lazy
Marketing Bootcamp

Why Marketing Is Not the Job for the Lazy

Marketers are faced with more and more challenges to get their message out to target audiences.
Lesya Liu
7 Tips for Getting Interviewed on Top Podcasts in Your Industry
Marketing Bootcamp

7 Tips for Getting Interviewed on Top Podcasts in Your Industry

Guest blogging is out, and podcast interviews are in. Learn how to utilize podcast interviews to gain exposure for yourself and your business.
Tyler Basu
Fuel Your Business by Answering These Two Questions
Marketing Bootcamp

Fuel Your Business by Answering These Two Questions

You can't be all things to all people. Find your niche.
Melissa Dawn
How to Find the Sweet Spot for Content Creation
Marketing Bootcamp

How to Find the Sweet Spot for Content Creation

Producing an optimal amount of content is vital to the success of your company.
Salma Jafri
3 Keys to Creating Engaging Content
Marketing Bootcamp

3 Keys to Creating Engaging Content

To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
Steve Lazuka
3 Ways Pokémon Go Can Be Useful for Marketing
Marketing Bootcamp

3 Ways Pokémon Go Can Be Useful for Marketing

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Clair Kim
How to Make the Mobile Job Application Experience Great for Candidates
Marketing Bootcamp

How to Make the Mobile Job Application Experience Great for Candidates

Get the mobile recruiting experience wrong and you might be scaring off the talent you need.
Kes Thygesen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.