Marketing

The 5 Marketing Trends to Keep Your Eyes on for 2017
Marketing

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year.
20 Ways to Grow Your YouTube Live Audience
YouTube

20 Ways to Grow Your YouTube Live Audience

Your YouTube channel allows you to build a top-quality live-event series that connects with viewers.
Eric Siu
5 Tips for Growing Your Small Business This Holiday Season
Sales Tips

5 Tips for Growing Your Small Business This Holiday Season

Now's the time when people are spending. Be the place they do it by sharpening your marketing.
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence
Influencers

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Erik Huberman
12 Local SEO Tips From SEO Agency Founders
SEO

12 Local SEO Tips From SEO Agency Founders

These strategies will help boost your brand, expand your reach and gain an edge over the competition.
Ajay Paghdal
4 Keys to a Stable Business
Entrepreneur Network

4 Keys to a Stable Business

Marketing, finance, focus and adaptability will help you weather major challenges.
10 Strategies to Drive More Backlinks
Small Business - Big Impact

10 Strategies to Drive More Backlinks

These actionable tactics and resources will help develop and grow your content strategy.
David Koji
Were Stores or Mobile Sales More Successful on This Year's Black Friday?
Black Friday

Were Stores or Mobile Sales More Successful on This Year's Black Friday?

Without sales like those on Black Friday, ecommerce businesses might have had a tougher time recovering from the post-election blues.
Thomas Smale
The Democratization of Software Development
Technology

The Democratization of Software Development

As-a-service platforms are part of the natural evolution of technology.
Dan Blacharski
How to Land a Sponsorship Deal
Growth Strategies

How to Land a Sponsorship Deal

When you can work with another company to push your products or services, you've got another sales funnel that will help you grow your business.
Wendy Keller
'Shark Tank' Funded Founders Share 3 Keys to Executing a Powerful Influencer Marketing Strategy
Marketing

'Shark Tank' Funded Founders Share 3 Keys to Executing a Powerful Influencer Marketing Strategy

Steve and Angela Watts of Slyde Handboards know the value of marketing to gen Z and millennial consumers through social media influencers.
Andrew Medal
How This Successful Company Simplified the Business Consulting Industry
Growth Strategies

How This Successful Company Simplified the Business Consulting Industry

By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
Richard Koch
10 Customer Retention Strategies That Supercharge Your Marketing
Customer Retention

10 Customer Retention Strategies That Supercharge Your Marketing

The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.
Eric Siu
8 Powerful Ways to Market Your Business on a Limited Budget
Marketing

8 Powerful Ways to Market Your Business on a Limited Budget

When money is tight, think outside the box.
Chris W. Dunn
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.